Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

socratic-dialogue-communication-brief-copywriter-collective

From Socratic Dialogue to Communication Brief

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…
combine-seo-content-marketing-copywriter-collective

Smart Ways to Build High Quality Backlinks: Combine SEO with Content Marketing

Combining SEO with content marketing is a no cost method for building high quality backlinks.Backlinking is vital to all SEO plans. Creating backlinks generates and enhances hits. Backlinking generates traffic and helps gain good search…
copywriting-for-humans-copywriter-collective

Learning Good and Creative Copywriting for humans, or Tell it like it is

I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer…
engaging-readers-copywriter-collective

Engaging Readers – Why Copywriters Talk to Themselves

I spend most of my working day talking to myself. No, don’t make that face. I realise this makes me sound bonkers, but I spend a lot of time writing. And then I read it out loud. Actually, I mutter. Then I delete, type, mutter some more and…
website-traffic-tips-copywriter-collective

Is the Problem Traffic or Copywriting? – Website Traffic Tips

I recently worked with a client who has a beautiful website. The graphics, layout and branding are perfect. So why wasn’t she getting more clients?The first thing we needed to do was some detective work. Why? Because we don’t know if…
expensive-copywriter-collective

Why copywriters are expensive

I'm going to make an educated guess about you. You pay a hairdresser to cut your hair and hire a mechanic to mend your car. When your boiler breaks down you get a plumber to fix it. For jobs that you can't do yourself, you employ a professional. Then…
improve-website-content-copywriter-collective

3 tips to Improve Website Content

What’s more likely to grab your attention? A formal business speech, or an animated friend telling you a story? Well it's the friend, obviously. Because they’ll be talking conversationally and throwing in a question now and then. Actually,…
copywriting-advice-copywriter-collective

90-Year-Old Copywriting Advice That Still Works Like a Charm

Allow me to introduce you to one of my favorite people. Though long-dead, he’s still a total boss.Ladies and gentlemen, please meet Claude Hopkins, whom I like to refer to as the Original Gangster of Advertising.Claude Hopkins is the…
quick-copywriting-rules-blogs-copywriter-collective

5 Quick Copywriting Rules for Blogs

According to Salary.com, the average copywriter salary is $44,000 a year with the highest paid copywriters bringing in six figures annually. You can imagine, that a lot of training and specific skills go into writing copy that sales and that…
serious-brand-sales-copywriter-collective

Serious About Brand Sales? Don’t Send a Journalist to Do a Copywriter’s Job

Do you want to increase sales for your business? I’m about to take a very strong stand on business writing and specifically, clear up misunderstandings regarding copywriting. I have finally reached my limit on “content marketers” taking…
get-stuck-copywriter-collective

When I get stuck, here’s how I break through

The little group of Jamaican children kept glancing at me.And pointing.And giggling.I was 17 at the time, and visiting Jamaica as part of a church group on a mission trip. We helped to convert an old warehouse into a church/school…
get-interview-copywriter-collective

Get an interview for your business content

Interviews are a fantastic way of gathering raw content for case studies, news stories, testimonials and other business copy. Interview know-how is an essential tool in a journalist’s kit of tricks. Whether you prefer a good grilling by…