Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

tips for writing radio commercials

Top 10 tips for writing radio commercials

Writing radio commercials can make a refreshing change to the copywriter’s routine. With no pictures to help you get your message across you have to think in a slightly different way but the creative opportunities this opens up can make the…
Top tips on writing for social media

Top tips on writing for social media

Writing for social media is one of the most important things you can do to take advantage of the new media revolution. This is also important if you are just blogging for fun or intend to monetize your blog in the future. Read the top tips…
copywriter

How to have some fun as a copywriter

As any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here's…

Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
cool ambient media executions

5 really cool ambient media executions

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile.The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…
how to manage tone of voice

How to manage tone of voice

Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…

The ten worst slogans ever?

We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think?"Probably the Best Beer in the World" (Carlsberg Beer) How you would hope to sell some Carlsberg when you're just not sure how good…
guinnes is good for you

If companies had realistic slogans, what would they be?

We recently came across a funny thread on a Reddit forumIt asked the question: If companies had realistic slogans, what would they be? Here we reproduce (with acknowledgement and thanks to the original contributors) some of the best suggestions.1…
Nike Logo

10 of the best: Advertising Slogans

Advertising slogans have long been the pitch where brands and products are either made or broken. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times…
mobile

How to write slogans that work

Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take…
notebook

Pampered clients, the Mexican government and the toughest audience in the world

We recently caught up with copywriter of many parts Simon D-T to mull over a career that has been many things but never boring. You've won innumerable international awards. What's the best ad of yours that never got made or never won an award. The…
branding terms

Branding terms made simple

BrandWhen you say ‘brand’ most people think immediately of a logo: Ferrari, Gucci, Levi’s, Mars or whatever. But in reality a brand is much more than its logo. A brand is what you feel about a company and its products: speed, luxury,…