Serious About Brand Sales? Don’t Send a Journalist to Do a Copywriter’s Job
Content & StrategyDo you want to increase sales for your business?
I’m about to take a very strong stand on business writing and specifically, clear up misunderstandings regarding copywriting. I have finally reached my limit on “content marketers” taking…
When I get stuck, here’s how I break through
Content & StrategyThe little group of Jamaican children kept glancing at me.
And pointing.
And giggling.
I was 17 at the time, and visiting Jamaica as part of a church group on a mission trip. We helped to convert an old warehouse into a church/school…
Get an interview for your business content
Content & StrategyInterviews are a fantastic way of gathering raw content for case studies, news stories, testimonials and other business copy.
Interview know-how is an essential tool in a journalist’s kit of tricks. Whether you prefer a good grilling by…
How a simple tool helps me write headlines with confidence
Content & Strategy Copywriting SkillsIn many cases, the success of a blog post or sales page rests on the strength of the headline. Says David Oglivy, among the most successful copywriters of all time:
On the average, five times as many people read the headline as read the body…
5 Travel Brands With Super-Sticky Content
Content & Strategy(And What We Can Learn From Them)
These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more.
In other words, these brands are ‘sticky’.
What…
Advice on being a freelance copywriter – 10 things I’ve learnt
Content & Strategy Copywriting Skills FreelancingI’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt.
Behind the scenes what have I learnt about keeping sane and solvent?
1.…
5 Reasons to Rethink not Hiring a Copywriter
Content & Strategy Copywriting SkillsHere's a business secret for you…
One I'm guessing might blow your mind and save you money instantly (but it might cost you in the long-term).
Not every business needs a copywriter!
You’ve Word on your computer… you've got the…
Back and neck pain relief for desk people
Copywriting SkillsToo much computer time giving you neck or back pain? Try this …
Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip.
If you’ve ever experienced…
The copywriter’s recipe for online content marketing that sells
Content & StrategyContent Marketing That Sells
“Writers tell, copywriters sell” is one of my favourite lines that I’ve penned over the years.
Now it’s being challenged by content marketing—the publication of material designed to promote a brand,…
PRACTICE BEING SELF-CONFIDENT
Copywriting SkillsWhether you think you can, or you think you can’t – you’re right.
HENRY FORD
Self-Confidence is a tricky beast. Too much, and you might be labeled an arrogant SOB. Not enough is just as bad, because if you don’t believe in yourself,…
John the copywriter’s recipe for becoming a copywriter.
Copywriting Skills FreelancingI’m often asked “What is a copywriter?” It seems like people are extremely curious because one of the most asked questions on Google is “How to be a copywriter?”
I think the term copywriter is very confusing for people. They mix…
How Content Syndication Can Boost Your Business
Content & StrategyEvery content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within…