Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

often-forgotten-viral-marketing-tactic-copywriter-collective

The Often Forgotten Viral Content Marketing Tactic

It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range! But I needed…
write-powerful-copy-easily-copywriter-collective

How to Write Copy That Sells – Use Benefits

As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going to compel your readers to reach for their…
write-powerful-copy-easily-copywriter-collective

Write Powerful Copy Quickly and Easily

Get a head start with your copy with our copywriting cheat sheet. Print this off to check that you are using the most powerful approaches to communicate with and stimulate action from your target market. Engaging your market will not only result…
content-marketing-lessons-copywriter-collective

10 Content Marketing Lessons from The World’s Fastest Growing Websites

The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated and are applying the technology of the social web. Buzzfeed, Upworthy and the humble blogs of this world are the new content kings.…
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Proven Copywriting Methods: Emotional Advertising

For copywriting to be truly persuasive, you need to know that it’s all down to human emotions. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back up what you have said, you’ll be able to…
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How to use user-generated content to spark social conversation

Let’s be honest. Every social media marketer dreams about the day when the video, picture, gif, or post will go “viral.” NOTE: Viral is in quotes because it’s such a gross, ugly term for something so desired online. Going viral won’t…
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Copywriting Pet Peeve Numero Uno

There are a lot of things that annoy me. People who chew so loudly I can hear them on the other side of the restaurant. Arrogance in any style or form. Air conditioning blasting through the vents so hard that it makes you put a sweater…
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10 New Age Rules of Content Marketing

Marketers might continue to hail content marketing “King,” but that doesn’t mean this powerful strategy won’t continue to evolve. In fact, it’s changing every single day. As a business owner, you have to keep up with the constant…
persuasive-copywriting-copywriter-collective

10 secrets of persuasive copywriting

This may come as a shock to you at first, but guess what? Not everyone will agree with your point of view. What’s more, not everyone will do what you want – simply because you ask them to. Persuasion is too often viewed as a manipulative…
lessons-experience-copywriter-collective

This experience taught me some important freelance copywriter lessons

A couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon. It was the kind of phone call freelance copywriters only dream about. Getting straight down to…
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Struggling to write? Help is at hand!

Struggling to write? Well, one of the hardest things as a small business owner is trying to write your own marketing material.  I’m not saying it’s impossible, but I know it can be really frustrating spending hours with the backspace.  So…
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Active observation: Before and After Copywriting in Action

Study leads to more knowledge, but observation leads to wisdom. This was the opening hook line by my current RMIT Copywriting students for their Group Project calling for less feasibility studies and more action on Solar Thermal Energy. I quote…