Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

design or content

Which comes first: design or content?

This is the ultimate ‘chicken or egg’ question for business owners and has likely been debated for just as long. The short answer is, of course, neither.Many people immediately think of design when they’re looking to create a piece…
google search

How Does Google Search Work? My Secret Traffic Hack Revealed

So you want to rank on Google?Well before Google you can rank you, it has to find you first. Or I should say, it has to find your content first. So how does Google search work? Search engines not only rank your pages, they also crawl and…
fire some customer

Why You Should Fire Some Customers

This week I spoke to a new client who contacted me through the EAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she…
little cats

How to Make Boooring Blog Posts Engaging, Interesting, and Fun

Imagine writing a tutorial-style blog post.You explain a series of important steps.You edit until your voice sounds dynamic. You tighten your text.But you’re still worried. Because your post isn’t exactly sparkling. It’s…
our Marketing As Fresh

Like a Virgin – Is Your Marketing As Fresh As Madonna’s?

‘Touched for the very first time’Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle. Learn from the branding…
simple writing

The Power of Simple Writing

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing.Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…

How a Copywriter Understands What You Want (and your customers)

Before I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something.Being a copywriter is…
We’re in the Video Copywriting

We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

Does your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there. Too…
ABCs of Copywriting

ABCs of Copywriting

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding.Here's…
Your Website Copy Stinks

5 Reasons Why Your Website Copy Stinks (and How to Fix It)

Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making…
copywriting library

Creating a copywriting library: Invitation for guest bloggers

'Be a copywriter' is a specialist blog for copywriters by copywriters. It’s run by Copywriter Collective, one of the world’s largest agencies for international copywriters and advertising creatives, and has been written largely by our members.…
writing ads

Occupational Hazards 1: Pun Tourettes

In the first in a series exploring an advertising creative’s occupational hazards: Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)…So, as we know, punning is universally outlawed when writing copy. However,…