Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

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Top 13 Power Words That Engage Wellness Prospects and Motivate Them to Buy – A Copywriter’s Checklist

Summary: Use these power words or phrases in your content and marketing to stir your reader's emotions and compel them to join your conversation or act on your offer. Wellness prospects are a tough crowd to motivate. Yet...that…
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5 Simple Techniques for Writing Clear Copy

Summary: Successful copywriters use these five simple strategies to grab their reader's attention and increase conversions for their clients. Most successful online marketers know that the modern web searcher has the attention span of…
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8 top tender writing tips for a winning response

Last week, I spent most of my working hours head down and bum up writing a tender document for a disability employment service provider. It went as smooth as could be expected given a tight deadline and remote client, but it made me think…
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Bad Copywriting – Just hire a copywriter next time!

I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you.  The…
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Does SEO Stifle Your Ability To Be Creative And Authentic?

That is a question I get asked all the time, especially because a large majority of my clients are creative and purpose-filled entrepreneurs. The simple is NO. The good news is yes you can be CREATIVE and AUTHENTIC and use SEO. Hooray.…
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The secret to my lucky life as a freelance copywriter

“You’re so lucky!” Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil! Truth be told, I am lucky. Very lucky. This post shares the secret of my lucky, lucky life…
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How I Got My Blog Post On The First Page Of Google (After 2 Days)

Last week I published my most successful blog post to date. By successful I mean it was the most engaged post I’ve had in a while. It has 50 comments and counting, it received the most number of page views on a single day of any post I’ve…
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How SEO copywriting put this customer onto page 1 (in 3 days)

Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return relevant content that matched the context and intent of the search, not just the…
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Define Your Client ‘s ‘Why’ to Give Them a USP Competitors Can’t Copy

‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized. As you know, people…
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What Makes A Good Copywriter?

In my twenty seven years of copywriting, I have worked in a number of top advertising agencies in Johannesburg and worked alongside many good copywriters. What is clear is that those copywriters who continuously produce good work are those who…
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3 phone phrases to land more copywriting clients

You can have the best lead-generating machine, but every copywriting client project still comes down to one thing. A conversation. I’ve landed projects just through email, but it’s rare. High-paying projects usually require a phone call.…
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5 questions to land new copywriting clients

Want to sound like every other copywriter the next time you talk to a prospective client? Ask the same questions every other copywriter asks. “Who’s your target audience?” “What’s your USP (Unique Selling Proposition)?” “Who’s…