Feet up, hands down – The Freelance Working Vacation
Copywriting SkillsThe idea of a working vacation may sound like a starry-eyed dream full of sand encrusted keyboards, but for a Freelance Copywriter with a passion for travelling, here are five reasons why it’s SO possible.
Firstly, I’m not going to apologise…
Long Live the Lifestyle Business
Content & Strategy“Ah, it’s great you’ve found yourself a nice little job.”
Argh!
That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago.
Yes, I was mum to two small boys (now mum to two…
Is a “Copywriter” right? – Copywriter myths
Copywriting SkillsOr does a Copyrighter write? As a Freelance Copywriter who’s been called a lot of things in my time (I’ll save your snorts), I thought it was apt to explore our right, honourable title. And more importantly, what it means to you.
Let’s…
Want a SUPERSEKRIT “peek behind the scenes” into the copywriting process?
Copywriting Skills Work HabitsA couple of clients commented that the copywriting process looks a little like magic to them
Here’s what happens from their perspective…
They turn up to a Strategy Session with me, armed with nothing but “a bundle of words and a vague…
The Most Powerful Emotive Marketing Words Live In “Us”
Content & Strategy
It’s a big WIDE OPEN web out there… and in today’s online world we’re being encouraged to make it bigger, faster! We’re all being encouraged to blog, share our knowledge and good things will follow. But with blogs, sites, social…
Lifting Your People: Copywriting Inspiration From The Cloud
Content & StrategyLanguage is one of the things that defines as human beings. Our words can make others glow inside, believe and understand something new. Words are the most powerful weapon we have in communicating our messages effectively. The Internet is full…
Hiring a Blog Post Writer: What You Need to Know
Content & Strategy Freelancing
Have you thought of hiring a ghostwriter to create your blog posts? Everybody’s doing it.
In my career as a freelance writer, I have ghostwritten blog posts about everything from skincare to lawn care, travel tips to Trello. Those pieces…
6 Headline Secrets That Can DOUBLE Your Response
Content & StrategyIf you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success.
Over the years, marketers have tested what works and what doesn’t…
Single-Page Vs. Traditional Site: How Many Pages Does Your Website Need?
Content & StrategyEvery website is different. There is no magical cookie-cutter solution to building websites that works for all people and organizations, but no matter which structure you choose, navigation is a priority. While ecommerce sites will naturally…
Using words to sell
AdvertisingMy family has a tradition of eating out on the first day back from holiday. It used to be fish and chips in a steaming hot newspaper cone. Now it’s more likely to be Pizza Express.
I’m not fussy about much but I am fussy about tomato.…
WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND
Advertising BrandingI’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks.
The world’s most over-used punctuation mark has a lot to answer…
How to write an annual report
Content & Strategy Copywriting SkillsMany people come to this site looking for advice on how to write an annual report. This post is for you. We’ve assumed that you’re writing it for a UK public company but most of the principles here apply to any kind of organisation.
1.…