Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

build-expert-brand-copywriter-collective

The Best Way to Effectively Build Your Expert Brand

In late 2009 I tried to make money online and quickly found I had no idea what I was doing. Like most people when you first want to break into the online world, you hear stories about everyone easily making money using the internet. This of…
top-business-income-funnel-revealed-copywriter-collective

Top Secret Business Income Funnel Revealed

In business, we all experience times of lack and of plenty. When you find yourself looking for a new project because nothing is on your horizon the solution may be as simple as looking internally rather than externally.We all have heard…
storytelling-x-factor-sales-copy-presentations-copywriter-collective

Storytelling – The X Factor in Sales Copy and Sales Presentations

An important tactic I have learned from the leaders of direct response marketing and writing is the use of stories when writing sales copy. It’s often said that“Facts Tell but Stories Sell!” From my experience of writing sales copy, this…
new-creative-person-copywriter-collective

Who Is the New Creative Person?

On the Comeback Trail With the New Kids on the Block Creativity is making a comeback. After “tech-ing” up the past few years, agencies are beginning to remember what they actually get paid to do: create communications. The axis is shifting…
learn-from-holden-caulfield-copywriter-collective

What you can learn from Holden Caulfield

By J.D. Salinger (written in 2009)While strolling amidst these phony baloney ad execs at lunchtime, you think of all the phony messages and claims brands make and have always made: “Stronger than Dirt,” “Save Money, Live Better”…
style-elements-copywriter-collective

The Elements of Style

Due to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems…
customers-dont-care-about-copywriter-collective

Your customers do not care about you

Sales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates…
keep-eye-prize-traffic-copywriter-collective

Keep your eye on the prize: the traffic

There’s been quite a rise in content which I’d charitably describe as ‘share porn’. It’s typically not pornographic: I call it that because its only purpose is to be shared – and in many cases it’s driven by a needy headline, such…
multicultural-transcreation-challenge-copywriter-collective

Multicultural Copywriting & Transcreation – A Bigger Than Bigger Challenge

The release of the iPhone 6 has created lots of social media buzz in the cyber world, including in Chinese social media. The simplified Chinese translation (for Mainland China market) of the slogan “Bigger than bigger” (translated to “比更大还更大”),…
compelling-product-copywriting-success-copywriter-collective

Compelling Product Copywriting – A Recipe For Success

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of…
success-seo-copywriting-copywriter-collective

8 steps to success with SEO copywriting

We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what…
keys-writing-love-based-copy-copywriter-collective

3 Keys to Writing Love-Based Copy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that…