Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

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The 4 Most Essential Writing Hacks for Writers

If you are a writer working on copy, content, articles, rewrites, or any other form of writing, this article is for you. If you are reading this, chances are that you are new to the industry, struggling with low exposure, or you cannot seem…
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Time to bust the BULL on blogging

Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs. And boy have I heard my fair share of blogging BS. So as a blogger, how do you sort fact from the fiction? And how can you help…
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Where is Content Marketing Headed in the Age of Omnichannel?

Customers today can interact with your business through more platforms than ever before. Needless to say, that should be enough of a reason for you to invest in a more holistic content marketing strategy. One that’s able to excel in a digitally…
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How to be a copywriter in Barcelona

A few tips and tricks for a freelance copywriter in Barcelona. Barcelona is a fantastic city to live in: there’s the sun, the beach, great restaurants, culture, fiesta… the list goes on. Working as a freelancer in Barcelona on top of…
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Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results? What was initially considered an annoying practice deployed by shady websites to drive traffic…
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How to Prevent Digital Thieves from Nabbing your Content

Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club. Sharing might be caring as far as digital content is concerned, but only if…
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“Therapy pig” theory: How to get more creative with your business

Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative…
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What Is Tone Of Voice In Copy And Why Does It Matter?

Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up…
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Has Digital Marketing Killed Off Branding & Creativity?

How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late to the party but Gates nailed…
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Insults, Book Titles and Headlines That (Hilariously) Beggar Belief

Words are powerful. They can carry big and serious ideas, communicated by icons such as Martin Luther King Jr, Malala Yousafzai or Winston Churchill. But they can also carry a healthy dose of well-considered silliness. Think Amy Schumer,…
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How to Force Yourself to Write

I think it was Mark Twain who is supposed to have said "Writing is easy. All you have to do is cross out the wrong words." This might seem a flippant comment at first glance. When you think it through though, it makes a lot more sense. If…
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3 Tips to Increase Your Email Marketing Open & Click Through Rates

No one would deny that it’s more challenging than ever to get your recipients to even notice your emails - far less open, read, and click on the links you so carefully embedded in them. Competition for your prospect’s attention has never…