Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

write-copywriting-brief-gets-results-copywriter-collective

How to write a copywriting brief that gets you the results you need

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from…
content-marketing-waste-time-copywriter-collective

Is Content Marketing a Waste of Time?

She was summoned to the office.Anxiety, panic and stress surfaced. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about.It wasn’t good.It was 6 months into a 12-month digital…
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11 Awesome Tactics and Tools to Grow Traffic That Sticks

To be honest I am disillusioned.Social media offered a promise that was so compelling in 2008 that I was hooked at first look. The potential and the promise became apparent. You could create, publish and get worldwide attention for free.And…
types-copywriting-clients-suck-copywriter-collective

15 Types of Copywriting Clients Who Suck

I like people, generally speaking.  Sure there are some who I wouldn’t choose to hang around, but for the most part, I enjoy the company of others.Those feelings extend to my clients, the folks who hire me to do their copywriting.  I…
top-shared-content-marketing-resources-could-transform-business-copywriter-collective

Top 10 Most Shared Content Marketing Resources That Could Transform Your Business

You may have heard the phrase “invest in yourself”As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing…
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How to evaluate a copywriter

If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter, you hand your projects to are skilled at what they’re doing.Here are a few pointers to help guide you to finding the right…
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Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
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What Are Ezines – and Do I Need to Publish One?

Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service.Like print publications, online magazines contain…
making-sale-vs-building-community-copywriter-collective

Making A Sale Vs Building A Community – Which Comes First?

When you first launch your online business you’re going to feel pulled in two directions –Start by building up your community, so you have an audience to learn from and eventually sell to Start by trying to sell something, so you…
influencer-making-insights-copywriter-collective

7 Influencer Marketing Insights You Need to Know Today

It was an invitation.Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.“I think you are doing a great job with your blog and hope that you can share that with businesses here in New…
social-media-hard-truth-copywriter-collective

The Hard Truth About Social Media And What You Need to Do About It

It had been done.The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed.  I was live.Then something happened.People I hadn’t…
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How Two Successful Bloggers Make Money In Very Different Ways

Last weekend I spent Sunday writing Action Plan 3 for my EJ Insider Interviews Club members, featuring Daniel Scocco and Joe Gilder.The action plans are short reports I write that come out once per month to members. I re-listen to…