Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

force-yourself-write-copywriter-collective

How to Force Yourself to Write

I think it was Mark Twain who is supposed to have said "Writing is easy. All you have to do is cross out the wrong words." This might seem a flippant comment at first glance. When you think it through though, it makes a lot more sense. If…
tips-email-marketing-open-rates-copywriter-collective

3 Tips to Increase Your Email Marketing Open & Click Through Rates

No one would deny that it’s more challenging than ever to get your recipients to even notice your emails - far less open, read, and click on the links you so carefully embedded in them. Competition for your prospect’s attention has never…
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How to Create a Company Slogan that Will Get You Noticed

I'm not a fan of typical corporate buzzword-infested slogans. It's preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement,…
word-mean-copywriter-collective

What Does the Word Copywriter Mean in 2018?

Copywriter [noun]: A person who writes copy for the purpose of advertising or marketing. Today, the role of a copywriter has many nuances that are often left out of its basic definition. Meanwhile, in less nuanced terms, we’ve seen…
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The Top 5 Smart Drugs for Writers

Have you ever sat down to work on a job only to find yourself one hour later still pondering over where to begin? Do you have difficulty in understanding why some days you can churn out the work, where 5 hours feels more like 5 minutes, while…
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DIY advertisers: why titles don’t work, and headlines do

When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads…
writing-business-bad-copywriter-collective

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee”…
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How to write a copywriting brief that gets you the results you need

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from…
types-copywriting-clients-suck-copywriter-collective

15 Types of Copywriting Clients Who Suck

I like people, generally speaking. Sure there are some who I wouldn’t choose to hang around, but for the most part, I enjoy the company of others. Those feelings extend to my clients, the folks who hire me to do their copywriting. I…
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Top 10 Most Shared Content Marketing Resources That Could Transform Your Business

You may have heard the phrase “invest in yourself” As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing…
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How to evaluate a copywriter

If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter, you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right…
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Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…