Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

seo-commandments-content-writers-copywriter-collective

10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS

Content writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success.Copywriting gives…
e-commerce-product-photographer-copywriter-collective

E-commerce: the product copywriter and the photographer

A picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…
content-marketing-omnichannel-copywriter-collective

Where is Content Marketing Headed in the Age of Omnichannel?

Customers today can interact with your business through more platforms than ever before. Needless to say, that should be enough of a reason for you to invest in a more holistic content marketing strategy. One that’s able to excel in a digitally…
headlines-bait-clicks-copywriter-collective

Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results?What was initially considered an annoying practice deployed by shady websites to drive traffic…
prevent-digital-thieves-nabbing-content-copywriter-collective

How to Prevent Digital Thieves from Nabbing your Content

Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club.Sharing might be caring as far as digital content is concerned, but only if…
writing-confidence-copywriter-collective

Writing with Confidence: The Myth of Samson

 There may be no useful advice for a writer who lacks confidence because it is impossible to write without it. Writing without confidence is like pushing a wagon without wheels. Yet, even if you brim with brio about your talent and…
writing-style-guide-copywriter-collective

Do you have a Writing Style Guide?

Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing toolkit. This document is sent out as part of a brief for any creative…
tone-of-voice-copy-copywriter-collective

What Is Tone Of Voice In Copy And Why Does It Matter?

Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up…
professional-turning-browsers-buyers-copywriter-collective

What a Professional Copywriter Knows About Turning Browsers into Buyers That Your English Teacher Would Slap You Silly for Doing

When writing web copy or web content, you have just eight seconds to rivet your visitors into place. Here’s how to put your web visitors on a slippery slope that carries them along to the destination you want them to reach and the decision…
need-first-write-later-copywriter-collective

Why you need to think first and write later – especially for business

“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago.Yet how many of us take on a business writing exercise – email, blog post, even web page…
writing-business-bad-copywriter-collective

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly.That’s largely because people writing “we-wee”…
content-marketing-waste-time-copywriter-collective

Is Content Marketing a Waste of Time?

She was summoned to the office.Anxiety, panic and stress surfaced. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about.It wasn’t good.It was 6 months into a 12-month digital…