Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

building-social-media-traffic-copywriter-collective

Building social media traffic is a tricky but manageable task

Most people find it very tricky to build traffic to their site. They frantically look for different processes and experiment with many but seldom reach the desired result. This is because they are not able to decode the risk involved in this,…
seo-commandments-content-writers-copywriter-collective

10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS

Content writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success. Copywriting gives…
e-commerce-product-photographer-copywriter-collective

E-commerce: the product copywriter and the photographer

A picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…
content-marketing-omnichannel-copywriter-collective

Where is Content Marketing Headed in the Age of Omnichannel?

Customers today can interact with your business through more platforms than ever before. Needless to say, that should be enough of a reason for you to invest in a more holistic content marketing strategy. One that’s able to excel in a digitally…
headlines-bait-clicks-copywriter-collective

Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results? What was initially considered an annoying practice deployed by shady websites to drive traffic…
prevent-digital-thieves-nabbing-content-copywriter-collective

How to Prevent Digital Thieves from Nabbing your Content

Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club. Sharing might be caring as far as digital content is concerned, but only if…
tone-of-voice-copy-copywriter-collective

What Is Tone Of Voice In Copy And Why Does It Matter?

Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up…
writing-business-bad-copywriter-collective

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee”…
lessons-picked-attending-seminars-copywriter-collective

Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
need-publish-ezines-copywriter-collective

What Are Ezines – and Do I Need to Publish One?

Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service. Like print publications, online magazines contain…
web-content-copywriting-newbies-copywriter-collective

Web Content Copywriting for Newbies

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online – has developed its own notoriety, thanks to the rise in social media. The 2013…
newbies-writing-projets-copywriter-collective

Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do? Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…