Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

writing-copy-copywriter-collective

10 Simple Tips For Writing Copy

Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors…
packaging-copywriter-collective

Five things I’ve learned as a packaging copywriter

Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance…
become-freelancer-copywriter-collective

‘How Do I Become A Freelance Copywriter?’

Ever wondered about changing career to become a freelance copywriter? That’s what Caro, a teacher, has been considering. She emailed me recently for advice.  And this is what she said: My name is Caro and I’m currently working as a…
british-american-english-infographic-copywriter-collective

British vs American English – Infographic

 Writing for international clients British English and American English – two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences.  Download this infographic to…
manifesto-copywriter-collective

MY COPYWRITER’S MANIFESTO

"Why do you want to be a copywriter?" “Well,... I like telling stories and I think I’m good at it.” - “Yeah right, try better next time.” And so I did. I do like narrating and yapping, but who doesn’t? That doesn’t make…
interview-copywriter-collective

Interview with a copywriter

What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted…
article-writing-rule-copywriter-collective

Top Article Writing Tip: The One Point Rule

I wish I could have known this one article writing tip when I began writing: Focus on one point per article or blog post. I call this principle the “One Point Rule.” Sure, there can be secondary points along the way. But for…
create-killer-content-marketing-plan-copywriter-collective

Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan

This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story? I was initially…
write-noisy-environment-copywriter-collective

How to write in a noisy environment

If you are a freelance copywriter, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller…
master-conversational-writing-copywriter-collective

5 Easy Ways to Master Conversational Writing

What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…
writing-effective-space-ads-copywriter-collective

7 Tips for Writing More Effective Space Ads

Writing more effective space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more. And in the world…
smart-guide-copy-decks-presenting-copywriting-copywriter-collective

The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…

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