Interview with a copywriter
Content & StrategyWhat’s your favorite type of project to work on?
Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted…
Top Article Writing Tip: The One Point Rule
Content & StrategyI wish I could have known this one article writing tip when I began writing:
Focus on one point per article or blog post.
I call this principle the “One Point Rule.”
Sure, there can be secondary points along the way.
But for…
Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan
Content & StrategyThis might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story?
I was initially…
What is a Creative Copywriter?
Content & StrategyWhat does the word copywriter mean?
As well as having the ability to write wording to market, a product or service for a business, a creative copywriter can think conceptually about how to ‘sell’ that product or service in an original,…
Convert vision into energy? Write!
Content & StrategyA lot of entrepreneurs and leaders have a great vision, but struggle to convey it to the people around them. Staff, colleagues and followers will feel attracted to what these visionaries have in mind – yet mutter among themselves that they’re…
Thinking outside the block
Content & StrategyFrom hand-wringing to bell-ringing:
Four key strategies to help news media publishers combat the global ad blocking phenomenon
Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list goes on. There’s a…
3 ways to resist the rewrite
Content & Strategy Copywriting SkillsWriting copy on a good day with a well known subject usually flows well. It will be read-through on completion and then passed around colleagues for a second opinion. I then arrive at a version that both me and my stakeholders are happy…
How to write in a noisy environment
Content & Strategy Copywriting SkillsIf you are a freelancer, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller will know,…
What To Do After You Publish A Blog Post: 5 Crucial Steps
Content & StrategyYou’ve painstakingly researched your next blog post based on what your tribe wants and needs to know. You’ve crafted an engaging and relevant article, listening to your soul-voice and relaying the expert knowledge that only you have. You’ve…
Launching A Website? 5 Common Pitfalls And How To Avoid Them
Content & StrategyCreating a website for your business is a crucial component of establishing your online presence and yourself as a trailblazing entrepreneur in the international marketplace. But all too often, launching a website quickly transforms from an…
Six Easy Ways to Write a Strong Sales Letter Lead
Content & Strategy Copywriting SkillsWhat’s the purpose of the headline?
That’s right…to grab your reader’s attention. Without that, there’s no point in wasting time on the remainder of your sales letter or other copy.
However, once you’ve mastered how to create…
The Perfect Sales Letter (Part 2) – 12 Key Components
Content & Strategy Copywriting SkillsOccasionally, I’m asked the question, “How long should a sales letter be?”
My answer every time is…”as long as it needs to be to make the sale.” That means, you’ll require ample space to build a relationship…make bold claims…prove…