The Perfect Sales Letter (Part 1) – 12 Key Steps
Content & Strategy Copywriting SkillsThink you need an award-winning copywriter to create effective sales letters?
Think again.
To be sure, writing the perfect sales letter is hard work. And time-consuming. But by using a template sales letter process, almost any business…
5 Easy Ways to Master Conversational Writing
Content & Strategy Copywriting SkillsWhat’s the purpose of your marketing copy?
That’s right. To convert readers into customers.
How about your editorial content?
Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…
Top 5 Characteristics of Great Headlines
Branding Content & Strategy Copywriting SkillsTable of content
1. Simple to understand.
2. The right length.
3. Emotionally compelling
4. Targeted.
5. Vetted.
Three seconds.
That’s about how much time you have to grab your reader’s attention. Fail at this and you lost your…
Long Copy vs. Short Copy: Which Converts Better?
Content & Strategy Copywriting SkillsWhen it comes to long copy vs. short copy…long copy wins every time.
It’s the “dirty little secret” of today’s most successful direct response marketers. And, one of the most highly contested debates in marketing. Has been for decades.
The…
7 Tips for Writing More Effective Space Ads
Content & Strategy Copywriting SkillsWriting successful space ads is harder than you think.
Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more.
And in the world of direct-response…
When to use jargon: A copywriter’s guide
Content & Strategy Copywriting SkillsOne of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases your chances of it being effective.
It makes sense, doesn’t it?
While this is…
How to quote for copywriting: My experience is your shortcut!
Content & Strategy Copywriting SkillsOh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen).
Then, they ask, how much will it cost?
THUNK. You crash back to reality, and your stomach fills with…
The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)
Content & Strategy Copywriting SkillsI’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…
Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures
Content & Strategy Copywriting SkillsI have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors!
In reality, though, I walk around politely…
The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)
Content & Strategy Copywriting SkillsIt’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business.
As a seasoned copywriter, I’ve got a checklist of warning signs that…
The secret to mind-blowing copywriting? A detailed copywriting brief.
Content & Strategy Copywriting SkillsMost of my copywriting projects are done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know the soul of their business. But that’s exactly what I need to do to create mind-blowing copywriting for their…
Holy C!
Content & Strategy Copywriting SkillsNo, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters.
So, you want creative copywriting?
An ever-growing number of curious…