Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

marketing-brochures-copywriting-copywriter-collective

Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely…
say-no-copywriting-clients-copywriter-collective

The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that…
what-your-story-copywriter-collective

Holy C!

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters. So, you want creative copywriting? An ever-growing number of curious…
search-on-copywriter-collective

The search is on

From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative. With so many marketeers spouting about SEO, who could blame you for huffing, “Here…
copywriting-hotel-style-copywriter-collective

Copywriting for Hotels: How the Right Focus and Style Can Win New Customers

Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the…
hemingway-tips-copywriter-collective

5 Writing Tips Inspired by Hemingway

A few summers ago my daughter read A Farewell to Arms, Ernest Hemingway’s World War I novel. She liked it for the most part, which I consider a compliment to the old master since he has to compete with J.K. Rowling and other modern authors…
emotional-content-copywriter-collective

The five secrets to emotional content

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…
content-writing-copywriting-journalism-copywriter-collective

Is Content Writing About Copywriting or Journalism?

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters  looked…
tell-tale-signs-smarter-average-copywriter-collective

Telltale Signs You’re Much Smarter Than Average

Intelligence, or IQ, isn’t what you know, but rather the pace at which you acquire new information. Longitudinal studies have shown that IQ is fixed at an early age, so you’re stuck with what you’ve got. While IQ is far from being the…
start-sharing-social-media-copywriter-collective

Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as…
formula-writing-copy-sell-products-services-copywriter-collective

The Magic Formula For Writing World Class Copy. Read This If You’re Selling Products Or Services.

Empathy + Humour + Suggestion x Value = Success. That’s the secret magic formula to world class copywriting and all you need to know about the importance of copywriting. Using this formula can lead to 20-25% more likeability, 60-75% more…
long-form-content-copywriter-collective

Why Long Form Content Is Now King.

UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug 3rd 2015. The upshot is that Google now scans short content…

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