Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

content-king-copywriter-collective

Is content king?

Everyone says, “Content is king,” but what does that really mean? There are two different views …1. Quantity People who believe in this strategy say that the more content you write, the more website visitors you’ll get because…
copyright-mistakes-copywriter-collective

4 common copyright mistakes that could cost your business

Years ago, while editing an article written by a doctor, I discovered that much of it had been copied from another site. Dismayed, I contacted the doctor’s publicist, who was serving as liaison, expecting an apology and a commitment to making…
copywriting-formulae-copywriter-collective

Copywriting formulae: are they all that?

Having worked in sales for a number of years before I became a copywriter I was exposed to a number of selling techniques, many of which could be condensed into handy acronyms or were made memorable in some other way.However, not all sales…
copywriting-not-working-copywriter-collective

How to tell if your copywriting isn’t working

I rarely like to write about the negatives of life, but once in a while it makes sense to warn people about the potential pitfalls in their copywriting, rather than handing over a list of tips.  So without further ado, here are three copywriting…
copywriting-tips-gunning-fog-index-copywriter-collective

Copywriting Tips – The Gunning Fog Index

One of the first lessons in business copywriting is learning how to write for the reader. You wouldn’t expect to find the same type of words used for an aircraft manual, a recipe book, an online shop, and a sales email, because the audiences…
freelance-writer-copywriter-collective

Freelance writers can’t work 100% every day – At Least I Can’t

I didn’t sleep much last night. Who knows why. My mom used to call sleepless nights ‘white’ nights – I’ve never known why. This morning my head is full of fluff. I don’t really want to write. What I want to do is have the writing…
find-inspiration-tastier-copy-copywriter-collective

How to find inspiration for tastier copy

Is your inspiration cupboard bare? Business copywriter and creative thinker, Joanna Brown, offers a few ideas on how to get going with even the driest of topics.Help!  I’ve got 25 words in which to sell laminate flooring -  where do…
engage-readers-copywriter-collective

3 Simple ways to engage your readers and keep them reading (er…scanning)

You’ve failed.You’ve already lost their attention.You can never get them back.You lose.They’ve gone to somebody else’s website.What to do?I hate to break it to you but this happens every single day. Someone found…
entice-busy-people-read-content-copywriter-collective

3 tricks to entice busy people to read your content … word-by-word

The odds are against us.As bloggers we don’t seem to have much chance.People rarely read web pages word-by-word.You know that, don’t you?On the average Web page, users have time to read at most 28% of the words during an…
email-marketing-copywriting-playbook-copywriter-collective

Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned

Does your email marketing attract attention to the last word?I’ve been writing quite a few email marketing campaigns recently, campaigns that have ranged from directly promoting services to reaching out for referral business. And I’m…
writing-corporate-documents-copywriter-collective

5 hints for writing corporate documents that won’t bore your audience

If you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears.You know the sort – full of jargon, long sentences…
creating-long-form-content-copywriter-collective

4 Reasons Why You Shouldn’t Be Scared of Creating Long-Form Content

Most brands are getting more clued up about the importance of content marketing. But many are still getting it wrong.In many cases, it’s because they think there’s some magic formula, and some sort of “rules”. Like the imaginary…