Copywriting do’s

Copywriting do’s and don’ts (Pt I – the do’s)

,
Sometimes the things you see in print just make you cringe! How did the copywriter get away with that? What were they thinking. So here's part one of 'Copywriting do's and don'ts'. Let's start with some things you've just got to do. 1.…
severe man - briefing

Why the creative brief is so important

, ,
Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
honey money

Long copy ads: gone but not forgotten

,
Of course, everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…
transcreation guide

An insider’s guide to: transcreation

, ,
In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project…
copywriting guide

An insider’s guide to: copywriting

, ,
In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. As representing the most creative side of these…
secret of being an online copywriter

The secrets to being an online copywriter: Writing to get read

,
Do people actually read your website? You spent a long time writing it or a lot of money on a copywriter, so it's an important question. Don Seidenberg, an American freelance copywriter in Amsterdam, is one of The Collective's online copywriter…