How an old copywriting technique can get your ideas heard
Content & StrategyDuring my workout this morning at the local YMCA, I noticed a couple of the other lifters gathered around a small placard on the decline bench press station.
I hit pause on The Fizzle Show (awesome podcast, by the way, you should subscribe)…
Narrative Storytelling: Another way to spruce up your sales copy + get more prospects clicking the ‘BUY NOW’ button
Content & StrategyShe took one last look at her reflection in the mirror. Everything seems perfect. The hair, the makeup, the unrelenting tight little black dress hugging her perfect curves without letting go, the cheery bright red lipstick. Oh, that one. It…
Trigger Emotions Deep Dive: Fear – Be Afraid… Be Very Afraid…
Content & StrategyThere’s a well-known acronym in the B2B marketing field called FUD. It stands for “fear, uncertainty, doubt.” It is a tactic used to undermine the competition.
Fear exists just as strongly in the B2B world as the B2C world. Within B2B,…
12 Lessons I Picked Up from Attending Seminars
Content & Strategy FreelancingSo you just dropped a tidy sum to attend a seminar or some other three-day event. Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face…
The Big C: how to take it, how to give it, and how to make the most of it
Content & Strategy Work HabitsOne of the tougher sides (or “awesomeness-builders”, for those of you feeling extra positive today) of the word biz is that:
you’ve gotta get comfy with The Big C.
Criticism.
Ok, before everyone hops aboard their proverbial high horses:…
Do Thoughts Come Before Feelings, And Does It Matter to Copywriters?
Content & StrategyDid you know that it’s axiomatic in the direct marketing world that thoughts create feelings?
And that it’s not the other way around?
Feelings don’t create thoughts… thoughts before feelings.
I must confess that over the years I’ve…
The secret to mesmerizing sales copy
Content & Strategy Copywriting SkillsYou’ve been there. We all have.
It’s a day like any other. You get in the car and you’re driving down the street to the grocery store.
Suddenly out of nowhere you wonder if you left that pot of water on the stove.
Geez… it could boil…
Discover the right keyword phrases: think like a reporter!
Content & StrategyDo you have an awkward feeling that your website’s keyword phrases could be better?
Can your target audience easily find your website?
Looking for some handy tips? Well, I am certainly game for any new SEO (Search Engine Optimization)…
Is content king?
Content & StrategyEveryone says, “Content is king,” but what does that really mean?
There are two different views …
1. Quantity
People who believe in this strategy say that the more content you write, the more website visitors you’ll get because…
4 common copyright mistakes that could cost your business
Advertising Content & StrategyYears ago, while editing an article written by a doctor, I discovered that much of it had been copied from another site. Dismayed, I contacted the doctor’s publicist, who was serving as liaison, expecting an apology and a commitment to making…
Copywriting for grown ups vs story writing for kids
Content & StrategyMY GUEST BLOG FOR WRITING PAL MAX KITCHEN
Are you a two-hat writer?
On the one hand an … erm … efficient, grounded, moneymaking copywriter?
And on the other a self-indulgent, neurotic, impoverished purveyor of fiction? Join the large,…
Copywriting formulae: are they all that?
Content & StrategyHaving worked in sales for a number of years before I became a copywriter I was exposed to a number of selling techniques, many of which could be condensed into handy acronyms or were made memorable in some other way.
However, not all sales…