Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

headline-secrets-double-response-copywriter-collective

6 Headline Secrets That Can DOUBLE Your Response

If you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success. Over the years, marketers have tested what works and what doesn’t…
single-page-vs-traditional-copywriter-collective

Single-Page Vs. Traditional Site: How Many Pages Does Your Website Need?

Every website is different. There is no magical cookie-cutter solution to building websites that works for all people and organizations, but no matter which structure you choose, navigation is a priority. While ecommerce sites will naturally…
write-annual-report-copywriter-collective

How to write an annual report

Many people come to this site looking for advice on how to write an annual report. This post is for you. We’ve assumed that you’re writing it for a UK public company but most of the principles here apply to any kind of organisation. 1.…
click-bait-headlines-copywriter-collective

6 REASONS YOU ALWAYS FALL FOR CLICK-BAIT (AND THE SECRET FORMULAS PUBLISHERS WON’T WANT YOU TO SEE)

Sometimes we can’t help ourselves. Even if we have no interest in the subject, we find ourselves clicking irresistible links. But what is it that makes headlines from sites like Buzzfeed so compelling? Unless you spend your whole time online…
post-pray-method-copywriter-collective

Why The Post And Pray Method Doesn’t Work (And What To Do Instead)

I did a Google Search of “post and pray method” hoping to find some witty definition, but apparently the staffing industry has cornered the market (or at least the search market) on that phrase. So I’ll have to take a stab at my own (hopefully…
freelance-writing-income-copywriter-collective

How to Explode Your Freelance Writing Income with Copywriting and Copyblogging

Copywriting and copyblogging are two highly lucrative writing fields yet too many freelance writers continue to "grind it out" at small-time blogs, "mom-and-pop" businesses and non-profits. In some cases, these freelance writers assume that…
client-friendly-webcopy-copywriter-collective

Five Tips for Creating Client-Friendly Webcopy

Use the 5 tips below to analyze, plan, and make some needed changes to your webcopy. 1. The “You” Message Have a look at your webcopy now. How often do you refer to your prospective clients? How often do you talk about you? Consider…
emotional-intelligence-copywriter-collective

Copywriting without Emotional Intelligence: welcome aboard the Titanic.

“Good morning, passengers, this is Captain EJ Smith. On behalf of the officers and crew, I’d like to welcome you aboard the RMS Titanic. We hope you have the time of your lives…” Without Emotional Intelligence (EI), you’re sunk.…
know-audience-copywriter-collective

Why You Don’t Know Your Audience as Well as You Think

Before I begin writing content, one of the first questions I ask my clients is, “Who is your target audience?” For some reason, it usually stumps them, or the answer I receive is incomplete. I talk all the time about writing for people,…
marketing-content-need-squeegee-copywriter-collective

Does Your Marketing Content Need a Squeegee?

Back in my radio days, I remember being forced to add excruciatingly long, high-speed disclaimers to the ends of commercials. I think the record was a 15-second disclaimer in a 60-second commercial. Think about that for a second. 25 percent…
optin-form-not-converting-copywriter-collective

4 Reasons Your Optin Form Isn’t Converting

Most marketers agree that the secret sauce in marketing is your list. In years gone by, you only had to buy a list. Expensive, yes, but relatively easy. Today, with email as your primary vehicle and anti-spam laws in effect, you have to build…
copywriting-tips-key-marketing-channels-copywriter-collective

Copywriting tips for key marketing channels

You don’t speak to your boss the same way you speak to your friends. Like relationships, materials for different marketing channels have different language styles. The tone and text of an email promotion differs from that of a Facebook…