Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

copywriting-not-working-copywriter-collective

How to tell if your copywriting isn’t working

I rarely like to write about the negatives of life, but once in a while it makes sense to warn people about the potential pitfalls in their copywriting, rather than handing over a list of tips.  So without further ado, here are three copywriting…
copywriting-tips-gunning-fog-index-copywriter-collective

Copywriting Tips – The Gunning Fog Index

One of the first lessons in copywriting is learning how to write for the reader. You wouldn’t expect to find the same type of words used for an aircraft manual, a recipe book, an online shop, and a sales email, because the audiences for each…
freelance-writer-copywriter-collective

Freelance writers can’t work 100% every day – At Least I Can’t

I didn’t sleep much last night. Who knows why. My mom used to call sleepless nights ‘white’ nights – I’ve never known why. This morning my head is full of fluff. I don’t really want to write. What I want to do is have the writing…
find-inspiration-tastier-copy-copywriter-collective

How to find inspiration for tastier copy

Is your inspiration cupboard bare? Business copywriter and creative thinker, Joanna Brown, offers a few ideas on how to get going with even the driest of topics. Help!  I’ve got 25 words in which to sell laminate flooring -  where do…
engage-readers-copywriter-collective

3 Simple ways to engage your readers and keep them reading (er…scanning)

You’ve failed. You’ve already lost their attention. You can never get them back. You lose. They’ve gone to somebody else’s website. What to do? I hate to break it to you but this happens every single day. Someone found…
entice-busy-people-read-content-copywriter-collective

3 tricks to entice busy people to read your content … word-by-word

The odds are against us. As bloggers we don’t seem to have much chance. People rarely read web pages word-by-word. You know that, don’t you? On the average Web page, users have time to read at most 28% of the words during an…
email-marketing-copywriting-playbook-copywriter-collective

Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned

Does your email marketing attract attention to the last word? I’ve been writing quite a few email marketing campaigns recently, campaigns that have ranged from directly promoting services to reaching out for referral business. And I’m…
writing-corporate-documents-copywriter-collective

5 hints for writing corporate documents that won’t bore your audience

If you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears. You know the sort – full of jargon, long sentences…
creating-long-form-content-copywriter-collective

4 Reasons Why You Shouldn’t Be Scared of Creating Long-Form Content

Most brands are getting more clued up about the importance of content marketing. But many are still getting it wrong. In many cases, it’s because they think there’s some magic formula, and some sort of “rules”. Like the imaginary…
thoughts-into-writing-copywriter-collective

How to help your brain transform thoughts into writing

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…
google-search-work-copywriter-collective

How Does Google Search Work? My Secret Traffic Hack Revealed

So you want to rank on Google? Well before Google you can rank you, it has to find you first. Or I should say, it has to find your content first. So how does Google search work? Search engines not only rank your pages, they also crawl and…
fresh-marketing-copywriter-collective

Like a Virgin – Is Your Marketing As Fresh As Madonna’s?

‘Touched for the very first time’ Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle. Learn from the branding…