The Power of Simple Writing
Content & StrategyThe art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing.
Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
How a Copywriter Understands What You Want (and your customers)
Content & StrategyBefore I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something.
Being a copywriter is…
We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’
Content & Strategy Copywriting SkillsDoes your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there.
Too…
ABCs of Copywriting
Content & Strategy Copywriting SkillsIf your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding.
Here's…
Occupational Hazards 1: Pun Tourettes
Content & StrategyIn the first in a series exploring an advertising creative’s occupational hazards:
Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)…
So, as we know, punning is universally outlawed when writing copy. However,…
How to Update Your Website In Less Than An Hour
Content & Strategy Copywriting SkillsFind it difficult finding time to update your website? When was the last time you did it?
Yesterday? Last week? Last month? Last year?
Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you…
Four Obvious Things About Running A Copywriting Business
Content & StrategyYou're really incredibly creative, I promise.
Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…
Music while you work: What Copywriter Collective writer’s listen to when working
Content & StrategyAs any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without…
You can’t be a copywriter unless you’ve worked in advertising—or can you?
Content & StrategyBy Gary Walder
Can you be a copywriter without ever having worked for an advertising agency? A quick online search for a definition would suggest that copywriting and advertising go hand in hand.
For example, Wikipedia states that a copywriter…
The Future of Advertising: Eye opening!
Advertising Content & StrategyHow often do you hear people complain about the amount of commercials that they see or the level of sponsorship that you come across just about anywhere in the world? This is quite simply because many of us feel quite suffocated by the high…
Writing sales emails: dos and don’ts
Content & StrategyHave you just begun writing emails? Do you want to feel confident when emailing a client? Don't worry!
Here are the 10 tips for writing sales emails:
DO
1. Focus on a single sales message
Have a very clear purpose before you even begin.…
How to write copy for posters
Content & StrategyThe general rule when writing copy for posters is “less is more”.
The executions below demonstrate great (and some not so great) examples of the art. Occasionally, a poster will need a fair bit of copy especially for something like an event…