Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

writing-power-copywriter-collective

The Power of Simple Writing

The art of simplicity is making its mark as minimalist design principles are being seen in product design, web and even writing. Social networks such as Twitter, Pinterest and Instagram have shown us that the skill of keeping it simple can…
understand-clients-copywriter-collective

How a Copywriter Understands What You Want (and your customers)

Before I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something. Being a copywriter is…
video-copywriting-production-copywriter-collective

We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

Does your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there. Too…
abcs-copywriting-copywriter-collective

ABCs of Copywriting

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here's…
occupational-hazard-writing-ads-copywriter-collective

Occupational Hazards 1: Pun Tourettes

In the first in a series exploring an advertising creative’s occupational hazards: Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)… So, as we know, punning is universally outlawed when writing copy. However,…
newsupdate-website-quickly-copywriter-collective

How to Update Your Website In Less Than An Hour

Find it difficult finding time to update your website? When was the last time you did it? Yesterday? Last week? Last month? Last year? Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you…
running-copywriting-business-copywriter-collective

Four Obvious Things About Running A Copywriting Business

You're really incredibly creative, I promise. Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…
music-while-you-work-copywriter-collective

Music while you work: What Copywriter Collective writer’s listen to when working

As any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without…
cant-be-copywriter-collective

You can’t be a copywriter unless you’ve worked in advertising—or can you?

By Gary Walder Can you be a copywriter without ever having worked for an advertising agency? A quick online search for a definition would suggest that copywriting and advertising go hand in hand. For example, Wikipedia states that a copywriter…
future-advertising-copywriter-collective

The Future of Advertising: Eye opening!

How often do you hear people complain about the amount of commercials that they see or the level of sponsorship that you come across just about anywhere in the world? This is quite simply because many of us feel quite suffocated by the high…
writing-sales-emails-copywriter-collective

Writing sales emails: dos and don’ts

Have you just begun writing emails? Do you want to feel confident when emailing a client? Don't worry! Here are the 10 tips for writing sales emails: DO 1. Focus on a single sales message Have a very clear purpose before you even begin.…
write-copy-for-posters-copywriter-collective

How to write copy for posters

The general rule when writing copy for posters is “less is more”. The executions below demonstrate great (and some not so great) examples of the art. Occasionally, a poster will need a fair bit of copy especially for something like an event…