Advertising

Read about the posts about the category Advertising of How to be a copywriter by Copywriter Collective.

email-marketing-strategy-copywriter-collective

How to use a nudge in your email marketing strategy

Tigger bounces piglet. Tigger is neither subtle nor gentle and it leaves poor piglet feeling baffled and overwhelmed. A nudge empowers where a bounce leaves no free will. This is especially true when it comes to email marketing strategy. To…
write-powerful-usp-attracts-customers-copywriter-collective

Copywriting: how to write a powerful USP that attracts customers and prospects

Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand? Recently this topic came up at…
evolution-advertising-copywriter-collective

The Evolution of Advertising

What are some of the biggest changes in advertising in the last decade? Advertising has changed drastically during the last few decades, from the printing press to pop-up ads, everything has changed. Apart from that, the evolution of advertising…
over-branding-marketing-copywriter-collective

Over Branding and Over Marketing

I wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a product, film, song or something new. But there is a line that one can cross when too much is simply…
beauty-copywriting-more-pretty-words-copywriter-collective

Beauty Copywriting…More Than Just Pretty Words

How many times have you read the words: Gorgeous, Luminous, Effervescent on a beauty product you purchased? These words have become synonymous with beauty related copywriting. When writing for health and beauty, there needs to be more of an…
email-copywriting-tips-converts-content-copywriter-collective

6 ridiculously awesome email copywriting tips that convert

Email copywriting has become an essential part of every company’s marketing campaign, especially when there are more than 3.9 Billion active email users. The task of promoting their business through emails is often handed out to freelance…
digital-marketing-trends-freelancers-copywriter-collective

5 Digital marketing trends for freelancers

One of the most diverse industries today is none other than digital marketing. It is exciting to watch digital marketing trends because this world experiences fast-paced changes. There has been a dramatic increase in digital marketing jobs for…
digital-marketing-branding-creativity-copywriter-collective

Has Digital Marketing Killed Off Branding & Creativity?

How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late to the party but Gates nailed…
advertisers-titles-work-headlines-copywriter-collective

DIY advertisers: why titles don’t work, and headlines do

When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads…
documentaries-marketing-advertising-copywriter-collective

5 documentaries to love (or hate) marketing & advertising

Before the arrival of the famous TV series “Mad Men”, there were movies in which the main character worked in an advertising agency. Every time I would watch those types of movies like “What Men Want” or “Sweet November” with characters…
good-slogan-business-copywriter-collective

How a slogan made me buy something I don’t even like (and what it means for your business)

I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer. What exactly has this got to do with marketing? It is this: I, a real ale…
design-killer-book-cover-skyrocket-sales-copywriter-collective

How to Design a Killer Book Cover & Skyrocket Your Book Sales

E. Haldeman-Julius sold 100 million books in less than seven years. He achieved this by using simple and effective book covers based on compelling titles and clean cover design. No fancy titles or design, it was all about simplicity. What…