Posts

5 Digital marketing trends for freelancers

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One of the most diverse industries today is none other than digital marketing. It is exciting to watch digital marketing trends because this world experiences fast-paced changes. There has been a dramatic increase in digital marketing jobs for…

The evolution of advertising

What are some of the biggest changes in advertising in the last decade?Advertising has changed drastically during the last few decades, from the printing press to pop-up ads, everything has changed. Apart from that, new techniques and methods…
past present and future of advertising

Advertising: Past, present and future

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Here's a really interesting slide show called Advertising:Past, present and future.It does what it says on the tin really. There are some great examples of classic ads and it gives a new perspective on how things have changed - and continue…
tips for writing radio commercials

Top 10 tips for writing radio commercials

Writing radio commercials can make a refreshing change to the copywriter’s routine. With no pictures to help you get your message across you have to think in a slightly different way but the creative opportunities this opens up can make the…

Extreme advertising: how advertisers push the limits of what and where you can advertise

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…

Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
cool ambient media executions

5 really cool ambient media executions

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile.The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…
Why is branding so important

Why is branding so important?

At the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company.Because what…
Brand activation

Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…
Secret branding advice they don’t teach in business school

Secret branding advice they don’t teach in business school

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it.As you advertise and interact with customers, you are creating an understanding…
The financial crisis copywriters

The financial crisis. Threat or opportunity for freelance copywriters?

There’s no way of getting around it, we are living in tough times. The recession has taken its toll on every working individual over the last few years. Apparently times are changing and the average freelancer is lucky to keep his or her head…
Ad passion

Ad passion

Do you know that feeling, when you bite into your favourite dessert… it's delicious, exciting, sweet, rewarding, it makes you feel better and you just want more of it?Well, that's how I feel when I think, talk or write about advertising...Who…