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1178

Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers who hold loyally onto their chosen favourite brand. We’re talking about brand activation here. And it’s something we’re going […]

1179

Why advertising sucks

Let’s face it. Advertising sucks. Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while at worst it’s positively damaging. In print today, in the bin tomorrow How many […]

1180

Collective internship vacancy: Marketing and communication intern

Here’s our copywriting internship description. Please pass it around if you know someone looking for an amazing learning experience. Company profile: Copywriter Collective is an agency for freelance advertising creative’s. From our base in the heart of Amsterdam, we represent about 140 copywriters, art directors and designers from all over the world. Our clients are […]

1182

Thinking outside the (charity) box

Practically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement. The charity advertising gets memorable, visible work, raising money and profile. And the agency gets memorable, visible work for its shop-window. And a warm, philanthropic glow. Also, […]

1183

New charity copywriting service: Copywriting without borders

Now all good causes can afford good copy It’s hard enough running a charity without having to pay top dollar for advertising. That’s why Copywriter Collective came up with the idea of Copywriting Without Borders. We’ll provide professional copywriting for charities anywhere in the world for anything between 50 and 100% off normal rates. So your good cause can get […]

1184

Writing ads

The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are. For the newbie copywriter, here are a few basics about writing ads. Learn them now, break them later! 1. […]

1186

Long copy ads: gone but not forgotten

Of course, everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this so-called ‘Internet Age’ to read long copy ads. It’s certainly true that clients […]

1188

10 years with the best English copywriters

The Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative freelancers from across Europe… copywriters, art directors, designers, online specialists and transcreators… you can find […]