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Hey there! I’m an intern at Victors & Spoils, an advertising agency in Boulder, Colorado. Welcome to ad life, a world of sweat, tears and iced coffee. Expect bad puns by the boatload. As a self-taught creative hailing from biz school, my lack of agency experience has resulted in a few burns from being thrown directly […]
A few summers ago my daughter read A Farewell to Arms, Ernest Hemingway’s World War I novel. She liked it for the most part, which I consider a compliment to the old master since he has to compete with J.K. Rowling and other modern authors who hold sway with the Instagram generation. I intercepted “Farewell” […]
“A copywriting style that embellishes the effects or benefits of a product or service in an attempt to make it more attractive to the target audience. Frequently uses superlatives and adjectives.” I don’t know if I could recommend SiteTurners, but I know I love that definition. Love and hate it. Hate it because thinking about it […]
Does your school marketing connect the dots for your prospects? Individually, each of your marketing pieces makes sense: you had a need and you filled it. You have your brochure, your website, and even your Facebook or Twitter account. Check, check, check. But, have you considered how much more effective these may be when working […]
Whether you’re pitching for investment or selling to a customer, having your pitch tightly refined and perfected is crucial. Pitching can be intimidating at first, but by following these few simple principles, you can become a seasoned pro in no time. TELL A STORY The essence of a pitch is a compelling story that illustrates […]
Have you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating blog content ideas, and it frequently involves staring into space. Not everyone will understand this. In every job I’ve had, I get harassed by colleagues […]
In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of emotional writing.” The hair on my forearms rose. […]
We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters looked up from grazing on the advertising savannah and thought, ‘Is there enough here for us all to survive?’ There is, but […]
Intelligence, or IQ, isn’t what you know, but rather the pace at which you acquire new information. Longitudinal studies have shown that IQ is fixed at an early age, so you’re stuck with what you’ve got. While IQ is far from being the only thing that determines success in life—research shows that it isn’t even […]
If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, your role is to share your […]
Copywriting competition is now closed and shortlist will be announced shortly. What would be a better slogan for Rio than ‘Live your passion’? Copywriter Collective says: let the names begin! With the Olympic Games starting in August, the eyes of the world will be on Rio. Their official slogan for the Games is ‘Live […]
What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In the era of personal branding, it is […]