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I published my first blog post online on May 19, 2007. It was a reflection on Psalm 63. And it was the first time I’d ever “published” my writing for the world to see. I didn’t consider myself a writer back then (not even an aspiring one). But I had that urge to write, so […]
Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors who’d patiently sit with me and plough through what I’d written. The first […]
Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance of long-form writing and brevity. Here are five insights I’ve gleaned from being a packaging copywriter for more than a decade. Present […]
Writing headlines is an acquired skill. These practical copywriting headlines tips can help you not only write better headlines but also create them faster. Tips to get started writing headlines Try one or all of these tips to get your headline juices flowing. One stumbling block to writing a piece’s headline is simply getting started. […]
Art Directors. Love them or hate them? Are they the people who bring an ad together or just a fancy title for a glorified graphic designer? However you think of them, concisely defining what they do to someone outside advertising is difficult. That’s your challenge: Define an Art Director! Copywriting competition is now closed and […]
Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be brought to the forefront, […]
Ever wondered about changing career to become a freelance copywriter? That’s what Caro, a teacher, has been considering. She emailed me recently for advice. And this is what she said: My name is Caro and I’m currently working as a teacher. However, I’m very interested in making a career change to freelance copywriting. I hope […]
Writing for international clients British English and American English – two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences. Download this infographic to remind you to double check your spelling and meaning when you are writing for an American market. About the author: Joanna Brown […]
“Why do you want to be a copywriter?” “Well,… I like telling stories and I think I’m good at it.” – “Yeah right, try better next time.” And so I did. I do like narrating and yapping, but who doesn’t? That doesn’t make one a copywriter, does it? So I put together ten reasons of […]