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You’ve undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online. But … If you’re among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response copy in your business may make you feel “icky.” (Not sure what direct response copywriting is? Direct response copy is […]
If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing great love-based copy? Here’s why: any fear-based emotions you experience around your business and/or your marketing will shine […]
Question: Your teacher announces ‘Homework tonight is a 600 word story entitled/The First Day of School/A Sinister Stranger/ Looking For Reindeers In Pink Tutus on Mars.’ Does your heart go ) or ( ? If you steal stuff from real life for your stories, chances are it’ll probably go ) . That’s because real happenings, feelings, […]
What happens in Vegas, Stays in Vegas. Stockholm, the capital of Scandinavia. Nothing beats Queensland. Some cities have really catchy or memorable slogans while others fall flat. As copywriters in Berlin, we all know the struggle of giving a product the proper statement and cities are no different. You want something that will stick in […]
The recent lawsuit brought back old marketing discussions I used to have about Red Bull. Though I’m not going into detail about the legal case here, it was interesting to note that the overall underwhelming nature of the product was called into question. It doesn’t give you wings? We all knew that, but it’s complete […]
There’s a basic copywriting rule that can change your content almost instantly. It all goes back to your freshman English teacher, who familiarized you with the concept of “point of view” (POV) in fiction. She explained that a story is told from the perspective of one of the characters. In the first person POV, a […]
Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at […]
When marketing, you inevitably experience some campaigns succeeding far beyond your expectations while others hit without much response at all. What makes the difference? In many cases, it’s whether or not you appealed to the hot buttons of buyers – the emotional needs, values and concerns that convince people they simply have to spend money […]
When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard. Begin writing with empathy. You have to care about your customers. People aren’t targets. They’re your audience. Even the most complex […]
Success and financial freedom are often mentioned. Some feel like they have achieved it but want more and are afraid of losing it tomorrow. They are the successful but paranoid. So they keep going hard. Others sense they are never going to arrive, have dreams and ideas but never take the first step. Some are sitting […]
Before the arrival of the famous TV series “Mad Men”, there were movies in which the main character worked in an advertising agency. Every time I would watch those types of movies like “What Men Want” or “Sweet November” with characters developing concepts, and pitching creative ideas I would think “That´s what I want to […]
Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t write for a living. Here are examples of the phrases that get me: “Content […]