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Perhaps more than anything, the COVID-19 pandemic has demanded adaptability. You’re either sending your masked kids to school full-time, juggling a hybrid schedule or helping them manage remote school (and countless tech woes). Maybe you’ve switched from offsite daycare to an onsite nanny. Maybe you’re having to help your kids solve math problems between calls […]
Today, it feels like every website has a blog and that’s because everyone is trying to take a huge slice of the SEO pie. It doesn’t matter which industry you work in, you’ll be hard-pressed to find a website without one. So why are so many companies hiring copywriters or putting their writing skills to […]
Writing is not always a fun activity. This holds particularly true for people who actually write for a living. Sometimes they have issues and worries. At other times, they have to deal with distractions. Finally, there is that most dreaded of problems,” the writer’s block.’ In all of these cases, they need to remain motivated […]
Blogs are the secret sauce of the internet that keeps it engaging and interesting. Without blogs, people wouldn’t really have an incentive to continue visiting websites for doing research, acquiring academic information, buying stuff, or just plain old getting entertained. Over the years, the definition of blogs has changed and acquired many meanings as influencers […]
So, you want a career in copywriting? You want to earn a living on the written word and spend your days crafting compelling content for people from the comfort of your computer screen. If you’re not familiar with the exact definition of copywriting, it’s essentially an art form that uses persuasive language to communicate a […]
Creative writing is when a freelance writer comes up with content that breaks the barrier of professionalism or any form of technical literature to come up with content through the creation of characters in situations. Creativity is always made the primary objective where a writer employs imagination and innovation to develop work that contains strongly […]
With over 41% of adults using voice search technology at least once a day, smart marketers are adapting to this trend and optimizing their content to match this advancement in technology. Writing for audio SEO can be done by making slight modifications to your current copywriting and content writing strategy, resulting in Google and other […]
Every freelance writer faces the dilemma of quitting their day job to focus on freelancing full-time or keep the job as a safety net until business takes off. I fall into the latter. It’s not that I lack confidence in my abilities or business prospects, but a paycheck every two weeks and government health insurance […]
MY GUEST BLOG FOR WRITING PAL MAX KITCHEN Are you a two-hat writer? On the one hand an … erm … efficient, grounded, moneymaking copywriter? And on the other a self-indulgent, neurotic, impoverished purveyor of fiction? Join the large, mildly schizophrenic and usually frustrated club. As a children’s author and more recently, copywriter, I won’t […]
There’s a difference between being a good writer and being a successful freelancer. Freelance writing is a challenging lifestyle that is most often defined by the number of clients that you have rather than merely the quality of your writing. If you’re a talented writer who is struggling to build your client base, here are […]
When expert promoters want to create new social media marketing strategies, they first check the statistics. The current and trending statistics is often the standard that evaluates the performance of your brand. So, let’s take a quick look at some of the most relevant and important statistics that you need to know about if you […]
There is no doubt that social media platforms have changed the way companies do business. It is easier than ever to attract new clients and reach a wider audience. Your business can take off in a matter of days because of your presence on social media platforms. If a trend goes viral, your company could […]