Francesco – Italian copywriter – Turin
Top Industry: Automotive
Languages: English, Dutch
Location: Amsterdam, NL
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Busy start to 2019
It’s been a great start to the year with some exciting new clients and some old friends as well. Here is a small selection: A huge multilanguage project including 15 different languages with opportunus.cz, a long term project divived in 3 phases Francesco, one of our best Italian copywriters, recently created an interesting E-book about […]
Copywriter of the week : Paul Falla
The Naked Copywriter “Today I received one of the most challenging copywriting assignments in my 30-year career. To write 500 words about something I know everything about. Intimately. Every single damned detail. All the “product” benefits. The whole 53 year history of the “brand”. Good times and bad, rich times and poor. Yes, today, 4 […]
How to Edit A Client’s Website In Your Browser
Edit web copy direct on a client’s website Explaining how you might improve the copy on a client’s website, showing a piece of highly polished web content in a Word doc or providing a new copy style for a website rewrite is all very well, but …. Instead, why not show a client exactly how your rewritten, revamped […]
How to Find Your Genius in a Digital World
“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and ask “that” question. What was that choice? This […]
7 Big Content Marketing Myths
Myths are woven into our DNA. We have heard about the Loch Ness Monster, the Yeti, dragons and other man-made creations and legends that live more within the imagination than reality. But without those tales, the tapestry of our lives would be a little less. Who wants to take away the fairies, superheroes, and Santa […]
11 Awesome Tactics and Tools to Grow Traffic That Sticks
To be honest I am disillusioned. Social media offered a promise that was so compelling in 2008 that I was hooked at first look. The potential and the promise became apparent. You could create, publish and get worldwide attention for free. And 8 years later…..over 2 billion people are now obsessed. The social networks and new media channels […]
Agency Copywriting Versus Low-Cost Freelance Websites
On sites such as freelance.com and upwork.com, you’ll find countless writers of good English happy to write your copy for as little as .10/word. Some who write from countries in South Asia or elsewhere will work for even less. Many are native English speakers who write clean-sounding copy in fluent English. Agency copywriters, on the […]
15 Content Marketing Trends That Need Your Close Attention
Content marketing is entering a dangerous new phase. It’s heading into a trough. You could call it……the dip of disillusionment. For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager is not sure if they should even continue. The idea at first glance looked good. The reality? The execution was poor. […]
Calling all clients: What makes a good brief?
We’re here to make your copywriting project go as smoothly as possible. But it all starts with a great brief. Here’s how to brief like a pro. We work with all types of clients across the globe at Copywriter Collective, from experienced marketing teams, to budding entrepreneurs. Whether you fall into either of those brackets, […]
3 situations when it’s time to call in a copywriter
If you’re a professional, no matter what your position, chances are you write more now than you ever have before. Emails. Social media. Blogs. Memos and reports. Analyses. The list goes on. You’re publishing all the time. And you may be good at it. You may even be great. Chances are, though, at some point […]
Copywriting for Hotels: How the Right Focus and Style Can Win New Customers
Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the sale. Try all you like, but in the world of hotel marketing, pictures just aren’t enough. All good […]