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“People of excellence go the extra mile to do what’s right.” ― Joel Osteen – Doing more than you’re paid for – So what’s holding you back from going the extra mile? If you are struggling to go the extra mile you […]
I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of the handle, feel an appreciation for his spiritual […]
Even though there are big rewards from content marketing for new business, it is also a huge challenge. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating leads and creating new business opportunities without having to pitch for them. It can […]
E. Haldeman-Julius sold 100 million books in less than seven years. He achieved this by using simple and effective book covers based on compelling titles and clean cover design. No fancy titles or design, it was all about simplicity. What stands between the reader and your book is the cover. If you get it right […]
Want to develop a six-figure business using your copywriting skills? It’s not easy or quick. It can be fun, as long as you’re willing to roll up your sleeves first and get to work. You’ve been sold a bill of goods by the “laptop on the beach” crowd. If you want to work only a few […]
I’m often asked “What is a copywriter?” It seems like people are extremely curious because one of the most asked questions on Google is “How to be a copywriter?” I think the term copywriter is very confusing for people. They mix up copyright with copywriting. I often see it written down as “copy writer”, as […]
Be it children’s stories, literary fiction, web copy, poetry, newsletters, plays, picture books … whatever. There’s a myriad of self-styled experts out there – both on and off-line. Very well-meaning. And just busting to tell you just how to go about it! The first thing they’ll tell you is to Find Your Own Voice. I’ve got no argument with this. Unless you happen […]
Back when I was still employed with my old employer, I itched for the day when I could finally say, “I quit!” I dreamed up scenarios of how I’d type up my resignation letter, hand it in, and leave the salt mines for good. I even wondered if I’d end up like one of my […]
MY GUEST BLOG FOR WRITING PAL MAX KITCHEN Are you a two-hat writer? On the one hand an … erm … efficient, grounded, moneymaking copywriter? And on the other a self-indulgent, neurotic, impoverished purveyor of fiction? Join the large, mildly schizophrenic and usually frustrated club. As a children’s author and more recently, copywriter, I won’t […]
Find it difficult finding time to update your website? When was the last time you did it? Yesterday? Last week? Last month? Last year? Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you never quite get round to doing. It can be quick and easy. Here […]
I’m often asked how to write an email newsletter. What’s the secret? they ask. The main thing I’ve learnt from my time writing email newsletters is that not many people open email newsletters. Fewer still actually read them. This might be disheartening to a copywriter, but if you know this to start with, then you know […]