copywriter-collective

How to be a copywriter

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4 Copywriting Techniques Every Good Storyteller Already Knows

Did you know that some great writers like Fitzgerald and Joseph Heller were copywriters before they became famous novelists? Storytelling and writing to sell have much more in common than you might think. Not every good storyteller makes…
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The golden rule to writing great headlines for your sales letters

What makes a successful headline? After all, if you don't attract your readers' attention with your headline, the rest of your sales letter is a waste of words. There are 5 important qualities that a winning headline may possess: Self-interest …
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So You Want To be A Copywriter?

Caught you looking! Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that…
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How to write great website content for your business

Every business website needs great copy, but writing winning content isn’t always easy. The white, blank page on your computer screen or notepad can leave you feeling panicked and overwhelmed. The longer you stare at it, the harder it gets…
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Being Specific to Create Greater Relevancy and Boost Response

Summary: Using specifics in your marketing messages helps you connect with your wellness prospects, build credibility, and generate greater response rates. Google and other search engines love relevancy. They use it to rank web…
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How quitting my job saved my sanity

Three years ago today, I walked away from a reasonably-well paid mid-senior management role into the unknown. For years, I had spoken about going freelance, but had never worked up the courage. Working for someone else was my comfort zone,…
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If you can read your customer’s mind, you’ll make sales

Do sales seldom happen on your site? Do you often scratch your head and think: “Why aren’t visitors buying my wonderful products and services?” Well, scratch your head no more! Because recently I asked some of my favorite bloggers,…
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8 top tender writing tips for a winning response

Last week, I spent most of my working hours head down and bum up writing a tender document for a disability employment service provider. It went as smooth as could be expected given a tight deadline and remote client, but it made me think…
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Bad Copywriting – Just hire a copywriter next time!

I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The…

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