How to be a copywriter
Should You Let Others Syndicate Your Blog Content?
Work HabitsWhen you publish great content on your blog, others will want to share it with their communities. They may even ask if they can syndicate some or all of your posts to their blogs.
However, as a marketer, do you want your company’s posts on…
How to Explode Your Freelance Writing Income with Copywriting and Copyblogging
Content & Strategy Copywriting SkillsCopywriting and copyblogging are two highly lucrative writing fields yet too many freelance writers continue to "grind it out" at small-time blogs, "mom-and-pop" businesses and non-profits. In some cases, these freelance writers assume that…
Five Tips for Creating Client-Friendly Webcopy
Advertising Content & Strategy Copywriting SkillsUse the 5 tips below to analyze, plan, and make some needed changes to your webcopy.
1. The “You” Message
Have a look at your webcopy now. How often do you refer to your prospective clients? How often do you talk about you? Consider…
Copywriting without Emotional Intelligence: welcome aboard the Titanic.
Content & Strategy Copywriting Skills“Good morning, passengers, this is Captain EJ Smith. On behalf of the officers and crew, I’d like to welcome you aboard the RMS Titanic. We hope you have the time of your lives…”
Without Emotional Intelligence (EI), you’re sunk.…
Why You Don’t Know Your Audience as Well as You Think
Advertising Content & StrategyBefore I begin writing content, one of the first questions I ask my clients is, “Who is your target audience?”
For some reason, it usually stumps them, or the answer I receive is incomplete.
I talk all the time about writing for people,…
Public perception – How General Mills Shot Itself in the Foot Over and Over
BrandingThe New York Times broke the news about new General Mills legal terms on April 16. Here’s a portion of the “announcement” from the General Mills website:
We’ve updated our privacy policy. Please note we also have new legal terms which…
Does Your Marketing Content Need a Squeegee?
Content & StrategyBack in my radio days, I remember being forced to add excruciatingly long, high-speed disclaimers to the ends of commercials. I think the record was a 15-second disclaimer in a 60-second commercial.
Think about that for a second. 25 percent…
4 Reasons Your Optin Form Isn’t Converting
Content & StrategyMost marketers agree that the secret sauce in marketing is your list.
In years gone by, you only had to buy a list. Expensive, yes, but relatively easy. Today, with email as your primary vehicle and anti-spam laws in effect, you have to build…
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