Hello, I’m Michele, English copywriter

I’m Singaporean and I live in Hong Kong, China.

A Singaporean who has lived and worked in the UK, USA, Australia, Indonesia and now Hong Kong, Michele has excellent global perspective and unique insight into the tastes of Asian and international audiences. She has 21 years of experience as a journalist, editor, scriptwriter and copywriter, and has worked on brand development, corporate communication, packaging and websites for brands such as Colgate, Cathay Pacific, Great Eastern Life, Dulux, Dwell, Philips, iTunes and Herman Miller. Michele is also a published fiction writer. Her book Rotten Jellybeans was published in London in 2007. She has also had five short stories published in Hong Kong and Singapore fiction anthologies.

BOOK ME

Industries & Clients

Automotive
Motion Code Blue (mc:b), Asia Pacific Boating

Beauty/Cosmetics/Perfume
Dr. Marcus Wong, Colgate, Sela Skincare

Durable Goods
Aussino, Simmons, Dulux

Electronics
Philips headphone, Philips Direct Life

Entertainment
iTunes, Televisions Corporation of Singapore, MediaCorp, Singapore Broadcasting Corporation

Fashion
Aspire Design Group

Financial
Orange Field ICS, Impact Investment Exchange Asia, United Overseas Bank, Great Eastern Life

Food and Drink
Crave, Epicure, Wine & Dine, Food & Travel

Government
Singapore Tourists Promotion Board, Sentosa

Healthcare
Philips Direct Life

Home and Garden
Dwell, Singapore Tatler Homes, Design Anthology, Perspective, Home Journal

IT/Telecoms
CTM Macau

Leisure
Thai Airways, Singapore Airlines, Turbojet, Star Cruises, Ethiopian Airlines, Shangri-La Hotels, Marco Polo Hotels

Luxury goods
Macau Tatler, Singapore Tatler Homes, The Peak

Media
iTunes

Non-Profit
Singapore International Foundation, Singapore Creative Nework UK

Property/Construction
JEB, Ascott, LOFT, SC Global, Singapore Architect, Herman Miller

Recruitment
Robert Walters, Global Mobility AIRINC, the InterGlobal Expat Casino Gaming Asia Gambling Brief

Other
Education 4M Industries, SCMP Good School Guides, Nanyang Technological University

Agencies as a freelancer

Y&R: 2012 Decision Communications: 2011 Digitas LBI: 2013 A Work of Substance: 2016

Media types

Annual reports, Articles, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Naming, Packaging, Point of sale, Press releases, Print ads, TV commercials, Slogans, Websites