Hello, I’m Michele, English copywriter

I’m English and I live in Hong Kong, China

A Singaporean who has lived and worked in the UK, USA, Australia, Indonesia and now Hong Kong, Michele has excellent global perspective and unique insight into the tastes of Asian and international audiences. She has 21 years of experience as a journalist, editor, scriptwriter and copywriter, and has worked on brand development, corporate communication, packaging and websites for brands such as Colgate, Cathay Pacific, Great Eastern Life, Dulux, Dwell, Philips, iTunes and Herman Miller. Michele is also a published fiction writer. Her book Rotten Jellybeans was published in London in 2007; she has also had five short stories published in Hong Kong and Singapore fiction anthologies.