I started working as a German copywriter specialising in advertising in 1992, Lintas, Hamburg.
Since 1999 I have worked as a freelance copywriter in Hamburg.
After all those years, it’s still fun to create new stuff. It’s all about the idea and watching it as it grows. In every kind of media.
Automotive
BMW, Toyota, Mercedes, Audi, Volkswagen, Smart, Skoda, Fiat
Durable Goods
AEG
Electronics
Olympus, Media Markt, Conrad, Sony Ericsson
Energy/Fuel
e.on, Yello, Shell, RWE
Entertainment
Sat.1, Premiere, Ufa
Fashion
GQ, Mustang Jeans, Rene Lezard
Financial
Citibank, Deutsche Bank, Commerzbank, Deka, HypoVereinsbank, Allianz, Postbank
Food and Drink
Bluna, Rivella, Veltins, Schöfferhofer, Ritter Sport, Lindt, Becks, Krombacher
Healthcare
DAK, KD, Nivea, Pharma clients
Home and Garden
Obi, Praktiker
IT/Telecoms
Telekom, Komtel, Base, AOL
Leisure
Mammut, Flumserberg, Costa, Sport Scheck
Media
Mopo, Rheinische Post, Spiegel, Capital, Handelsblatt, Welt am Sonntag, Bild, Computer Bild
Retail
Coca-Cola, Ebay, Ikea
Transport
Deutsche Bahn, Germanwings, Opodo
1999: Springer & Jacoby, Jung von Matt, Scholz & Friends, Kolle Rebbe, Heimat, Aimaq, Rapp, Stolle, Demner, Merlicek, Bergmann, Philipp und Keuntje, thjnk (kempertrautmann), DDB, etc.
1992: Lintas, BMZ (Baums, Mang, Zimmermann), Jung von Matt, Scholz & Friends
Several national and international awards: ADC Gold, Silver, Bronze, Eurobest, Clio, Effie, etc.
Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines
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Gemma – Chinese copywriter – Beijing