Majored in advertising and Chinese literature, I have worked in advertising companies as copy writer for 10 years, from local agency to international agency, from local real estate marketing which involves a lots of writing, to worldwide brands which require more insightful thinking, from automobile, electronics to fashion and beauty industries. As a Chinese copywriter, I produced almost all traditional media, and also priced handbooks, mini-movies, web events…etc. Having worked with different types of clients, I learned to manage different kinds of needs under different circumstance, I see myself as a problem solver. Not just doing copywriting, I work for art galleries, design magazines, and I also write short stories and cook materials for fun. In the trend of being integrated, I believe a conceptual copy writer play a more important role in the whole experience.