Majored in advertising and Chinese literature, I have worked in advertising companies as copy writer for 10 years, from local agency to international agency, from local real estate marketing which involves a lots of writing, to worldwide brands which require more insightful thinking, from automobile, electronics to fashion and beauty industries. As a Chinese copywriter, I produced almost all traditional media, and also priced handbooks, mini-movies, web events…etc. Having worked with different types of clients, I learned to manage different kinds of needs under different circumstance, I see myself as a problem solver. Not just doing copywriting, I work for art galleries, design magazines, and I also write short stories and cook materials for fun. In the trend of being integrated, I believe a conceptual copy writer play a more important role in the whole experience.
Gemma’s Copywriter Portfolio
Industries & Clients
Automotive
VW, FAW, Mazda
Beauty/Cosmetics/Perfume
DOVE
Electronics
Acer, Canon, Motorola, Lenovo
Entertainment
Iron man 3
Event organisation
UCCA
Fashion
KAMA
Financial
Construction bank of China
Food and Drink
Yili
Government
Canada tourism
IT/Telecoms
Intel
Media
Lefeng, 360 buy
Property/Construction
LOMO…etc.
Retail
Galleria shopping center
Services
Hilton worldwide
Transport
Hainan airline
Agencies as a freelancer
Tag London; UCCA
Agencies as an employee
DDB; Dentsu; DMG; Topsunad; Perfect consultant
Media types
Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines
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