copywriter-collective

How to be a copywriter

help-write-headlines-copywriter-collective

How a simple tool helps me write headlines with confidence

In many cases, the success of a blog post or sales page rests on the strength of the headline. Says David Oglivy, among the most successful copywriters of all time: On the average, five times as many people read the headline as read the body…
travel-brands-sticky-content-copywriter-collective

5 Travel Brands With Super-Sticky Content

(And What We Can Learn From Them) These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more. In other words, these brands are ‘sticky’. What…
freelance-advice-copywriter-collective

Advice on Being a Freelance Copywriter – 10 Things I’ve Learnt

I’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt. Behind the scenes what have I learnt about keeping sane and solvent? 1. Like your…
home-based-business-recluse-copywriter-collective

Is My Home Based Business Turning Me Into a Recluse?

I’ve been working from home as a Freelance Copywriter for the best part of a year now. Recently, something’s started to play on my mind… I don’t really leave the house much now except when I need something urgently. Friday is…
back-neck-pain-relief-desk-people-copywriter-collective

Back and neck pain relief for desk people

Too much computer time giving you neck or back pain? Try this … Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip. If you’ve ever experienced…
online-content-marketing-copywriter-collective

The copywriter’s recipe for online content marketing that sells

Content Marketing That Sells “Writers tell, copywriters sell” is one of my favourite lines that I’ve penned over the years. Now it’s being challenged by content marketing—the publication of material designed to promote a brand,…
slogan-copywriting-competition-copywriter-collective

Copywriting slogan competition shortlist

Back in February we ran a slogan competition to come up with a world-beating slogan for Copywriter Collective. We received all the entries in the Spring but it has taken us a long time to get everything together and decide on a shortlist. Our…
practice-self-confidence-copywriter-collective

PRACTICE BEING SELF-CONFIDENT

Whether you think you can, or you think you can’t – you’re right. HENRY FORD Self-Confidence is a tricky beast. Too much, and you might be labeled an arrogant SOB. Not enough is just as bad, because if you don’t believe in yourself,…
recipe-becoming-copywriter-collective

John the copywriter’s recipe for becoming a copywriter.

I’m often asked “What is a copywriter?” It seems like people are extremely curious because one of the most asked questions on Google is “How to be a copywriter?” I think the term copywriter is very confusing for people. They mix…

See our freelance copywriters