How to be a copywriter
If you can read your customer’s mind, you’ll make sales
FreelancingDo sales seldom happen on your site?
Do you often scratch your head and think:“Why aren’t visitors buying my wonderful products and services?”Well, scratch your head no more! Because recently I asked some of my favorite bloggers,…
8 top tender writing tips for a winning response
Content & StrategyLast week, I spent most of my working hours head down and bum up writing a tender document for a disability employment service provider.It went as smooth as could be expected given a tight deadline and remote client, but it made me think…
Bad Copywriting – Just hire a copywriter next time!
Content & Strategy Copywriting SkillsI read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The…
Who moved my support staff? The skills you need for a home-based freelance job
Freelancing Work HabitsLast Thursday, around bed time, I learnt a valuable lesson about what it really means to be a freelance copywriter – to run my own little home-based freelance job. And it has nothing to do with writing.I was playing around in the back…
The story of how I went from broke wannabe writer to living the freelance life
Freelancing Work HabitsI always knew I wanted to be a writer. Yet I ended up in a Master’s program in Slavic Linguistics at UC Berkeley. (And yes, I did love it!)Then I had to make a choice: Do I want to continue on with the PhD program or follow my writing…
Does SEO Stifle Your Ability To Be Creative And Authentic?
Content & Strategy Copywriting SkillsThat is a question I get asked all the time, especially because a large majority of my clients are creative and purpose-filled entrepreneurs.The simple is NO.The good news is yes you can be CREATIVE and AUTHENTIC and use SEO.Hooray.…
The secret to my lucky life as a freelance copywriter
Content & Strategy Freelancing“You’re so lucky!”Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil!Truth be told, I am lucky. Very lucky. This post shares the secret of my lucky, lucky life…
How I Got My Blog Post On The First Page Of Google (After 2 Days)
Copywriting SkillsLast week I published my most successful blog post to date.By successful I mean it was the most engaged post I’ve had in a while. It has 50 comments and counting, it received the most number of page views on a single day of any post I’ve…
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