How to be a copywriter

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How quitting my job saved my sanity

Three years ago today, I walked away from a reasonably-well paid mid-senior management role into the unknown.For years, I had spoken about going freelance, but had never worked up the courage. Working for someone else was my comfort zone,…

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If you can read your customer’s mind, you’ll make sales

Freelancing

Do sales seldom happen on your site? Do you often scratch your head and think:“Why aren’t visitors buying my wonderful products and services?”Well, scratch your head no more! Because recently I asked some of my favorite bloggers,…

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8 top tender writing tips for a winning response

Content & Strategy

Last week, I spent most of my working hours head down and bum up writing a tender document for a disability employment service provider.It went as smooth as could be expected given a tight deadline and remote client, but it made me think…

Bad Copywriting – Just hire a copywriter next time!

Content & Strategy Copywriting Skills

I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The…

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Who moved my support staff? The skills you need for a home-based freelance job

Freelancing Work Habits

Last Thursday, around bed time, I learnt a valuable lesson about what it really means to be a freelance copywriter – to run my own little home-based freelance job. And it has nothing to do with writing.I was playing around in the back…

The story of how I went from broke wannabe writer to living the freelance life

Freelancing Work Habits

I always knew I wanted to be a writer. Yet I ended up in a Master’s program in Slavic Linguistics at UC Berkeley. (And yes, I did love it!)Then I had to make a choice: Do I want to continue on with the PhD program or follow my writing…

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Does SEO Stifle Your Ability To Be Creative And Authentic?

Content & Strategy Copywriting Skills

That is a question I get asked all the time, especially because a large majority of my clients are creative and purpose-filled entrepreneurs.The simple is NO.The good news is yes you can be CREATIVE and AUTHENTIC and use SEO.Hooray.…

The secret to my lucky life as a freelance copywriter

Content & Strategy Freelancing

“You’re so lucky!”Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil!Truth be told, I am lucky. Very lucky. This post shares the secret of my lucky, lucky life…

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How I Got My Blog Post On The First Page Of Google (After 2 Days)

Copywriting Skills

Last week I published my most successful blog post to date.By successful I mean it was the most engaged post I’ve had in a while. It has 50 comments and counting, it received the most number of page views on a single day of any post I’ve…