How to be a copywriter

increase-website-conversion-rates-copywriter-collective

How to increase your website conversion rates by 200%

200% website conversion rate increase. What web master doesn't want a 200% increase in conversion rates? Good news. It's possible. Your company website, no matter the industry, can increase its conversions by 200% with a little change here…

What’s Your Emotional Brand?

Branding

I’m reading The Dream Society, the 1999 futurist essay by Rolf Jensen of the Copenhagen Institute of Futures Studies. It bears the subtitle “How the Coming Shift from Information to Imagination Will Transform Your Business," and it’s…

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Your Copywriting Education Won’t Be Complete Until You Read This Book (And It Isn’t Even About Copywriting)

Ever heard this quote: “Talk to someone about themselves and they’ll listen for hours.” Dale Carnegie wrote that in his 1937 classic, How to Win Friends & Influence People.Almost eight decades later, his words still ring true…

Many businesses can benefit from hiring a freelance copywriter.

Freelancing

You might think the only people who really need to hire copywriters would be advertising agencies. At least, that's where you see them show up on the TV shows (think Mad Men...)And publishers tend to hire copywriters to sell newsletter subscriptions.…

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4 Important Things To Have As A Niche Content Writer

Content & Strategy

Although it only recently became an imperative for most companies who operate both online and offline, content marketing has always been the no.1 method for selling products/services and getting people to fall in love with your brand. It’s…

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5 Ultimate Benefits of Using a Professional Copywriter

Content & Strategy Copywriting Skills

Foreword: An informative blog post about the benefits of copywriting on acopywriter’s profile. Surely there’s no ulterior motive here, right? Okay, okay…you got me. But out of my low cunning comes this wonderful, comprehensive article…

copy-ready-football-copywriter-collective

Is your copy ready for some football?

Content & Strategy

How is your favorite team doing so far this year?Around here the Wisconsin Badgers and Green Bay Packers are off to a great start.Especially seeing how the Packers beat the Seattle Seahawks last Sunday night.I gotta admit though, even…

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NOTHING IS MORE EXPENSIVE THAN A FREE WRITER

Content & Strategy

Perhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for "The Narrow Road to the Deep North". This is actually what I want to start by saying:“Much…

relevant-news-noise-copywriter-collective

Are you news or noise? Be relevant – it matters!

Branding

News is when you have something original to say. Noise is when you don’t. Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself…