copywriter-collective

How to be a copywriter

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Use Your Story to Attract, Engage & Sell

Who is the real person behind the entrepreneur, the professional, the expert that you are? When you talk about how you came to be where you are today, you open the door to connect on an emotional level. When you share how you overcame obstacles,…
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5 Steps For Writing Persuasive Marketing Messages

Whether you’re writing content for your Web site or putting together a brochure to be handed out at a tradeshow, you need to get your message across quickly and concisely, and of course, with one objective in mind – and that is for the reader…
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Webtexttool

Kyrill Poelmans, a friend of Copywriter Collective in Amsterdam, has designed an SEO tool called Webtexttool. It works so well that I'd like to recommend it to you. Basically, you load in your copy and it ranks it for keywording, readibility,…
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The Magic Formula For Writing World Class Copy. Read This If You’re Selling Products Or Services.

Empathy + Humour + Suggestion x Value = Success. That’s the secret magic formula to world class copywriting and all you need to know about the importance of copywriting. Using this formula can lead to 20-25% more likeability, 60-75% more…
long-form-content-copywriter-collective

Why Long Form Content Is Now King.

UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug 3rd 2015. The upshot is that Google now scans short content…
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How a slogan made me buy something I don’t even like (and what it means for your business)

I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer. What exactly has this got to do with marketing? It is this: I, a real ale…
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Copywriting – 5 Reasons You Should Invest

5 Reasons You Should Invest in a Copywriter: Copywriting is more than writing, it’s an essential element of any form of marketing, both online and offline. It’s also an art, crafted well, a stellar piece of copywriting can can make or break…
walk-away-from-customers-copywriter-collective

To Do or Not to Do: When Do We Walk Away from Customers?

In business, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions. No one else. When we are just starting out, I think one of the hardest decision…
freelancer-writer-success-copywriter-collective

Making Your Own Success as a Freelance Writer

As a freelance writer, making your own success is vital for survival in the field. You’ll spend half of your days cold-calling potential clients, writing email pitches and promoting your business via social media. The hardest part of a freelance…

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