How to be a copywriter
Common Mistakes of The Rookie Copywriter
Content & Strategy Copywriting SkillsAlright, alright.
I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret.
You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal.
In fact, it’s…
You Get What You Pay For
Content & Strategy Copywriting SkillsMama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get…
Do Prospects Trash Your Promos While Yelling “What B.S.?”
Content & StrategyThen Use This Game-Changing Secret--Treasured by Copywriting & Marketing Gurus--and Go From Hack to Hero
This copywriting secret towers above all others…
…so you need it in your marketing quiver today now more than ever.
And you…
3 Copywriting Mistakes That Make Your Cold Emails Look Stupid
Content & Strategy Copywriting SkillsDo your prospects take your cold emails seriously?
Are your emails creating excitement and a desire to do business with you, or are your prospects forwarding your messages to all their friends in the office so they can laugh when they reread…
How Would Aristotle Have Designed Your Website?
Copywriting SkillsIt is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…
Website Marketing – Skip Class & Hire a Copy Writer
Content & Strategy Copywriting SkillsThe Federal Government is the biggest spender in the world. While the budget is set at about $4 trillion, after taking out defense and social services, etc., we find that everyday product and services spending is about $500 billion. Much of…
How to Write Special Offers They Can’t Refuse
Content & StrategyMy favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.”
It’s always a good idea to keep this line in mind when you’re…
Write Your Sales Content with a Go-Giver Attitude!
Content & Strategy Copywriting SkillsNot a month goes by where someone doesn’t ask me, “Casey, what’s been the biggest ch
ange in sales writing over the last five years?” My answer is always simple:
“Copywriting has shifted from being a one-way monologue from companies…
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