copywriter-collective

How to be a copywriter

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Is a copywriter the missing link in your marketing chain?

Hire a copywriter on a monthly basis: Save money and get better results No company would hire an accountant on an ad hoc basis, or get a different one every month to do their accounts. So why should it be different with copywriting? If you…
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How Copywriters Should Conduct Client Interviews

As a freelance copywriter you will, at some point in your career, have to interview a client. Here's how you do it: how to conduct client interviews Ideally, you’ll be doing it a lot, as it is by far the best way to get the information…
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How a Copywriter Understands What You Want (and your customers)

Before I get going, I just want to clear something up – writing copy is not just about collecting a few facts and then writing them in a string of coherent sentences that will hopefully convince your readers to buy something. Being a copywriter is…
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We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

Does your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there. Too…
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ABCs of Copywriting

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here's…
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5 Reasons Why Your Website Copy Stinks (and How to Fix It)

Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making…
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Translation? No thanks! Transcreation works better for international campaigns.

Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work…
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Extreme advertising: do advertisers push the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
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Martin Schenderling: Wandering Artist & Freelance Graphic Designer

Martin Martin is a designer and DTPer with 32 years experience. He is old school, in a good way. Book him for all types of print materials./caption] After high school at Academy Artibus in Utrecht, Amsterdam based Freelance Graphic Designer…

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