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How to be a copywriter

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We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

Does your website generate enough leads? Or does it scare off visitors like the plague? If it’s the latter, it could be because your website’s copywriting isn’t engaging enough. There are a lot of badly written websites out there. Too…
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ABCs of Copywriting

If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding. Here's…
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5 Reasons Why Your Website Copy Stinks (and How to Fix It)

Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making…
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Translation? No thanks! Transcreation works better for international campaigns.

Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work…
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Extreme advertising: do advertisers push the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
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Martin Schenderling: Wandering Artist & Freelance Graphic Designer

Martin Martin is a designer and DTPer with 32 years experience. He is old school, in a good way. Book him for all types of print materials./caption] After high school at Academy Artibus in Utrecht, Amsterdam based Freelance Graphic Designer…
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Martin Schenderling: Artist, Freelance Graphic Designer and Wanderer

Martin Martin is a designer and DTPer with 32 years experience. He is old school, in a good way. Book him for all types of print materials./caption] After high school at Academy Artibus in Utrecht, Amsterdam based Freelance Graphic Designer…
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Copywriting Tips. 11 Great Things for Wannabe Copywriters To Learn.

Convinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are 11 copywriting tips (and in particular for copywriting tips for aspiring copywriters): 11…
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IMPACT SCOREN MET NATIVE ENGELSE COPYWRITERS

Het is heel verleidelijk om Engelse teksten te laten schrijven door copywriters die niet native Engels zijn. Maar als u zeker wilt zijn dat uw communicatiebudget impact heeft, is het beter om te werken met schrijvers die de taal in al haar nuances…

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