How to be a copywriter

Translation? No thanks! International campaigns work better with transcreation.

Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work…

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Advertising: Past, present and future

Here's a really interesting slide show called Advertising:Past, present and future.It does what it says on the tin really. There are some great examples of classic ads and it gives a new perspective on how things have changed - and continue…

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Freelancing: not as easy as it looks

Copywriting Skills

I think of my freelancing career in two phases. The first phase was where I came in all guns blazing; with six months’ worth of savings that I thought would last until I became a roaring success. The second phase known as the “second coming”…

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A different world: How advertising has changed

Advertising Agency Life

As society evolves, so must the advertising used to persuade consumers to make purchases. The very first advertisement reportedly appears in England in 1472, taking the form of an announcement from the Catholic Church that prayer books are for…

Viral advertising: what’s it all about?

Advertising

Long gone are the days of gaining most of your advertising business from print ads. The newspaper isn’t the go-to source for driving your business anymore. These days advertising has gone viral and the ways to promote services, business and…

The Future of Advertising: Eye opening!

Advertising Content & Strategy

How often do you hear people complain about the amount of commercials that they see or the level of sponsorship that you come across just about anywhere in the world? This is quite simply because many of us feel quite suffocated by the high…

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Writing sales emails: dos and don’ts

Content & Strategy

Have you just begun writing emails? Do you want to feel confident when emailing a client? Don't worry! Here are the 10 tips for writing sales emails: DO 1. Focus on a single sales message Have a very clear purpose before you even begin.…

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Extreme advertising: how advertisers push the limits of what and where you can advertise

News

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…

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Top tips on writing for social media

Content & Strategy

Writing for social media is one of the most important things you can do to take advantage of the new media revolution. This is also important if you are just blogging for fun or intend to monetize your blog in the future. Read the top tips…