Creative Insights

Creative thinking from the world’s leading copywriters

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Collaboration and Copywriting

The Value of a Copywriter. Collaboration is one of the hottest buzzwords out there. Usually more of a selling point than actual ethos, it is one of those terms that evokes pure creativity. Aye, creativity is a huge part of collaboration but…
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Freelance Copywriters: 4 Simple Ways to Make Sure You Get Paid

Being a freelance website copywriter is a great way to make a decent income. A lot of people choose this line of work because it allows them to make their own hours and they get to determine how much money they make each week or even each…
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How to Start and Run a Blog from Your Smartphone

Smartphones have become an integral part of our lives. We use them for staying connected with the rest of the world through social media, calls, and texts. They are also helpful for online shopping and capturing moments through photos and videos…
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Lead Generation Through Copywriting

Marketing is at the heart of lead generation for your business. However, no two strategies are the same or have the same goals. The debate of inbound vs. outbound marketing is a long one, but based on the priorities of the business, one is often…
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5 Tips to Streamline your Copywriting Process

One of the biggest obstacles to a new copywriting project isn’t the writing itself, but the process. Everybody works in different ways, and when you’re working with a new client you need a clear, quick and simple way to get from point A…
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Keep Your Readers Interested with Hooks and Hangers

More and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals and freelance copywriters feel that original…
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Making effective presentations

They come in all shapes and sizes: informal presentations to the account exec or your creative director (just to see how things are going); more formal internal presentations when a creative proposal is being finalized; and, of course, formal…
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Writing and Translation: How To Translate Your Copywriting

Copywriting is probably the most important digital marketing tool in web content but not many people know that it is even more effective when combined with web translation. The need to write persuasive texts on the internet is the reason why…
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Tips for Adjusting to a Freelancer Role

Being a freelancer is something that is more relevant than ever. Although freelance roles have existed for very long periods of time, they are most common now. This is no surprise given how many remote working and online opportunities there…

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