Creative Insights
Creative thinking from the world’s leading copywriters

A COPYWRITER’S GUIDE TO FREELANCE JOBS IN FRANCE
FreelancingAfter graduating, we have all thought, ‘Okay, now what?’
As they say, ‘Now you are entering real life’ (as if what I was doing before was not real). But we all know what that means: more responsibility, less freedom, a more serious…

A Guide to Becoming a Professional Content Writer
Copywriting SkillsWith the rise of content marketing as an approach to online marketing and digital advertising, there has been a rise in demand for content copywriters who can create online articles aimed at a specific audience. To further define the value of…

Perfecting Your Craft as a Freelance Writer
Copywriting SkillsFreelance writing has seen a huge uptick in popularity over the last few years. In 2017, there were over 57 million freelance writers in the U.S., and that number has grown thanks to advancements in technology and the rise of the gig economy. …

Why do copywriters need to read between the lines to be successful?
Copywriting SkillsSuccessful copywriting is all about connecting with an audience. It's about convincing them to do something that we want them to. Sounds blunt I know, but let’s not beat around the bush, it’s the truth. It’s a bit like witchcraft without…

How to Boost Your Skill Set to Win High-Value Clients
Copywriting SkillsFreelancers are always looking for high-value clients who can provide them with better-paid and more interesting work. This search is something that’s entirely in your control, with nothing preventing you from reaching your goals. Yet many…

Copywriting Inspiration: 7 Places You Never Thought to Look
Copywriting SkillsWhen you see some copywriting pieces, you wonder if the copywriter is human. If they are, where do they get their inspiration from? What inspires them to write? It would surprise you that many writers get their inspiration from already existing…

How to Write Bullet Points That Tease, Engage, and Persuade
Content & StrategyLearning how to write bullet points … it’s one of the most effective ways any copywriter get any idea across to their reader.
They help a copywriter articulate a particular—sometimes even complicated—concept in a clear, concise, compelling…

Copywriting in Amsterdam and the Netherlands
FreelancingThinking of copywriting in Amsterdam - or somewhere else in the Netherlands?
Want to work as a freelance creative copywriter in Amsterdam? There are lots of possibilities for those keen to make the jump, here are some insights to make the landing…

4 Common Pitfalls of Freelance Work
Copywriting Skills Hiring a copywriterStarting your own business online can be a great way to make money from home, but maybe you are looking for something a little more flexible. If so, a freelancing career could be the perfect solution for you.
Congratulations! Going it alone…
