Creative Insights
Creative thinking from the world’s leading copywriters

Making effective presentations
Agency LifeThey come in all shapes and sizes: informal presentations to the account exec or your creative director (just to see how things are going); more formal internal presentations when a creative proposal is being finalized; and, of course, formal…

Writing and Translation: How To Translate Your Copywriting
Copywriting SkillsCopywriting is probably the most important digital marketing tool in web content but not many people know that it is even more effective when combined with web translation. The need to write persuasive texts on the internet is the reason why…

Tips for Adjusting to a Freelancer Role
Copywriting SkillsBeing a freelancer is something that is more relevant than ever. Although freelance roles have existed for very long periods of time, they are most common now. This is no surprise given how many remote working and online opportunities there…

Beauty Copywriting…More Than Just Pretty Words
Advertising Content & StrategyHow many times have you read the words: Gorgeous, Luminous, Effervescent on a beauty product you purchased? These words have become synonymous with beauty related copywriting. When writing for health and beauty, there needs to be more of an…

How to Build a Successful Freelance Business
Copywriting SkillsBuilding a business when you are a freelancer takes time, and it is not often something that happens overnight; however, with the right attitude and the right approach, you can build a sustainable and versatile business. This can be a business…

7 Powerful SEO Link Building Strategies for 2022
Copywriting SkillsBacklinks are a crucial element of any SEO plan. That said, they are not something you can set and forget about once they are live. Backlinks might vanish, become poisoned, or just become less relevant over time. To maintain a high search ranking,…

How Videos are the Next Revolution in Content Marketing
Copywriting SkillsWhat makes video marketing such a popular choice? Why is video so essential in content marketing?
With the changing trends and preferences of the audience, it is mandatory that businesses keep on evolving and adapting. This is also the reason…

9 Ways to Find Writing Inspiration When you Feel Blocked
Copywriting SkillsWriting is more than just writing; it is an art, a skill that requires not only knowledge but also inspiration. However, sometimes a writer, whether a blog writer, a scriptwriter, a copywriter, or any other writer, feels blocked and unable to…

Software and Tools to Help you Become a Better Copywriter
Copywriting SkillsIn recent years, the demand for skilled copywriters has skyrocketed. Particularly with the widespread adoption of the internet by firms to help promote themselves, break into new markets and engage more positively with clients. These days, most…
