Creative Insights

Creative thinking from the world’s leading copywriters

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Beauty Copywriting…More Than Just Pretty Words

How many times have you read the words: Gorgeous, Luminous, Effervescent on a beauty product you purchased? These words have become synonymous with beauty related copywriting. When writing for health and beauty, there needs to be more of an…
How to Build a Successful Freelance Business

How to Build a Successful Freelance Business

Building a business when you are a freelancer takes time, and it is not often something that happens overnight; however, with the right attitude and the right approach, you can build a sustainable and versatile business. This can be a business…
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7 Powerful SEO Link Building Strategies for 2022

Backlinks are a crucial element of any SEO plan. That said, they are not something you can set and forget about once they are live. Backlinks might vanish, become poisoned, or just become less relevant over time. To maintain a high search ranking,…
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How Videos are the Next Revolution in Content Marketing

What makes video marketing such a popular choice? Why is video so essential in content marketing? With the changing trends and preferences of the audience, it is mandatory that businesses keep on evolving and adapting. This is also the reason…
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9 Ways to Find Writing Inspiration When you Feel Blocked

Writing is more than just writing; it is an art, a skill that requires not only knowledge but also inspiration. However, sometimes a writer, whether a blog writer, a scriptwriter, a copywriter, or any other writer, feels blocked and unable to…
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Software and Tools to Help you Become a Better Copywriter

In recent years, the demand for skilled copywriters has skyrocketed. Particularly with the widespread adoption of the internet by firms to help promote themselves, break into new markets and engage more positively with clients. These days, most…
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How to Stop Writing Like a Robot

If everybody looked the same, we'd get tired of looking at each other. So said Groove Armada in their 1999 banger of the same name. Now, if you’ll bear with me, that line of the song is relevant to this article for two reasons. Firstly, because…
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Carving Out a Successful Career as a Freelance Copywriter

Achieving a successful career in copywriting does not have to be as difficult as you think. You don’t need to waste your money on courses; you need to apply the skills and knowledge you already have. Getting started and taking that first step…
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Writer’s block: copywriters behind bars

There are plenty of journalists who’ve done jail time for something admirable, like risking their lives to get the story in a hostile locale. These jailbird copywriters aren’t those guys. Gary Halbert Lovingly referred to as the Prince…

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