Creative Insights
Creative thinking from the world’s leading copywriters

How to Start a Career as a Freelance Writer
Copywriting SkillsFiguring out how to start a career as a freelance writer can be quite daunting at first. Anybody with interest and dedication can become a freelance writer. However, this career is especially ideal if you are self-motivated and want to get more…

Collaboration and Copywriting
Work HabitsThe Value of a Copywriter.
Collaboration is one of the hottest buzzwords out there. Usually more of a selling point than actual ethos, it is one of those terms that evokes pure creativity. Aye, creativity is a huge part of collaboration but…

Freelance Copywriters: 4 Simple Ways to Make Sure You Get Paid
Copywriting SkillsBeing a freelance website copywriter is a great way to make a decent income. A lot of people choose this line of work because it allows them to make their own hours and they get to determine how much money they make each week or even each…

How to Start and Run a Blog from Your Smartphone
Copywriting SkillsSmartphones have become an integral part of our lives. We use them for staying connected with the rest of the world through social media, calls, and texts. They are also helpful for online shopping and capturing moments through photos and videos…

Lead Generation Through Copywriting
Copywriting SkillsMarketing is at the heart of lead generation for your business. However, no two strategies are the same or have the same goals. The debate of inbound vs. outbound marketing is a long one, but based on the priorities of the business, one is often…

5 Tips to Streamline your Copywriting Process
Copywriting SkillsOne of the biggest obstacles to a new copywriting project isn’t the writing itself, but the process. Everybody works in different ways, and when you’re working with a new client you need a clear, quick and simple way to get from point A…

Keep Your Readers Interested with Hooks and Hangers
Content & Strategy Copywriting SkillsMore and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals and freelance copywriters feel that original…

Making effective presentations
Agency LifeThey come in all shapes and sizes: informal presentations to the account exec or your creative director (just to see how things are going); more formal internal presentations when a creative proposal is being finalized; and, of course, formal…

Writing and Translation: How To Translate Your Copywriting
Copywriting SkillsCopywriting is probably the most important digital marketing tool in web content but not many people know that it is even more effective when combined with web translation. The need to write persuasive texts on the internet is the reason why…
