Creative Insights

Creative thinking from the world’s leading copywriters

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The Perfect Sales Letter (Part 1) – 12 Key Steps

Think you need an award-winning copywriter to create effective sales letters? Think again. To be sure, writing the perfect sales letter is hard work. And time-consuming. But by using a template sales letter process, almost any business…
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How to Succeed as a Freelance Sales Copywriter

Being a freelance sales copywriter is not for the faint-hearted. Indeed, there are some fundamentals that you are going to have to understand before jumping headlong into the fray. Unless you are particularly lucky, most freelance sales copywriters…
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The Best Roles That a Freelancer Could Take On

There are a number of people who are interested in getting involved in being a freelancer thanks to the benefits that come with doing so, especially the freelancer roles that are in demand. Some of the benefits that apply when you take up work…
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How Freelance Writers Can Avoid Burnout

Working as a freelance writer might seem like a dream from an outside perspective, but in reality, it’s often much more stressful and challenging than you would think. Sure, there are plenty of perks that go along with having the flexibility…
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Over Branding and Over Marketing

I wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a product, film, song or something new. But there is a line that one can cross when too much is…
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11 Tips for Success as a New Freelancer

Succeeding as a new freelancer may feel like an overwhelming task. You might be concerned about finding clients, choosing the right niche, and competing with all the competition out there. The truth is, though, if you have the skills and the…
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A COPYWRITER’S GUIDE TO FREELANCE JOBS IN FRANCE

After graduating, we have all thought, ‘Okay, now what?’ As they say, ‘Now you are entering real life’ (as if what I was doing before was not real). But we all know what that means: more responsibility, less freedom, a more serious…
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A Guide to Becoming a Professional Content Writer

With the rise of content marketing as an approach to online marketing and digital advertising, there has been a rise in demand for content copywriters who can create online articles aimed at a specific audience. To further define the value of…
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Perfecting Your Craft as a Freelance Writer

Freelance writing has seen a huge uptick in popularity over the last few years. In 2017, there were over 57 million freelance writers in the U.S., and that number has grown thanks to advancements in technology and the rise of the gig economy. …

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