
What Should Your Service Fees Be?
Work HabitsDon’t just charge what your competitors charge. Don’t just charge the lowest price. Don’t roll the dice and guess. Instead, do the math. Here’s how… 1. Determine What You Need and Want To Make Part of the calculation…

How quitting my job saved my sanity
Freelancing Work HabitsThree years ago today, I walked away from a reasonably-well paid mid-senior management role into the unknown. For years, I had spoken about going freelance, but had never worked up the courage. Working for someone else was my comfort zone,…

Should You Let Others Syndicate Your Blog Content?
Work HabitsWhen you publish great content on your blog, others will want to share it with their communities. They may even ask if they can syndicate some or all of your posts to their blogs. However, as a marketer, do you want your company’s posts on…

The direct response copywriter’s life
Freelancing Work HabitsYou read a lot of sales pieces about how great it is to be a direct response copywriter. Those sales pieces generally talk about being your own boss, working on your own terms and making a great income. Yes, that is part of it. But the life…

3 Simple ways to engage your readers and keep them reading (er…scanning)
Content & Strategy Work HabitsYou’ve failed. You’ve already lost their attention. You can never get them back. You lose. They’ve gone to somebody else’s website. What to do? I hate to break it to you but this happens every single day. Someone found…

How to have some fun as a copywriter
Agency Life Content & Strategy Work HabitsAs any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here's…

How to manage tone of voice
Copywriting Skills Work HabitsKnowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…

How to travel and work as a freelance copywriter?
Freelancing Work HabitsHow can I travel and work as a freelance copywriter? It’s many people's dream to get a job they can travel around the world with. Travel writer or photographer, masseuse, English teacher, cruise ship employee, tour guide… they’re all…

Freelancer vacation: The best times for freelancers to go on vacation
Freelancing Work HabitsAs a freelancer, you're often caught in a catch 22 situation when it comes to vacation time: You can go on holiday anytime you like (friends think you're on a permanent holiday), but you're worried about going away, because you might miss out…
