The big C

The Big C: how to take it, how to give it, and how to make the most of it

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One of the tougher sides (or “awesomeness-builders”, for those of you feeling extra positive today) of the word biz is that: you’ve gotta get comfy with The Big C.Criticism. Ok, before everyone hops aboard their proverbial high horses:…
move your business forward

How to move your business forward in 30 Minutes a day

At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan. Freelance…
direct response copywriter

The direct response copywriter’s life

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You read a lot of sales pieces about how great it is to be a direct response copywriter. Those sales pieces generally talk about being your own boss, working on your own terms and making a great income. Yes, that is part of it. But the life…
keep them reading

3 Simple ways to engage your readers and keep them reading (er…scanning)

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You’ve failed.You’ve already lost their attention.You can never get them back.You lose.They’ve gone to somebody else’s website.What to do?I hate to break it to you but this happens every single day. Someone found…
notebook

Revealing the thoughts behind a copywriting quote

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Recently, I had a discussion with a newbie freelance copywriter about the thorny issue of quoting. And it made me realise that even those of us that have earned our stripes struggle with this fairly regularly.It’s particularly hard to…

City focus: Freelancing in Hamburg

Are you thinking of moving to Hamburg? Are you wondering whether you could get work full-time in an advertising agency there? Or freelance as a copywriter? Hannes, Copywriter Collective’s resident copywriter, knows a thing or to about them,…
Collaboration & Copywriting

Collaboration & Copywriting

The Value of a Copywriter. Collaboration is one of the hottest buzzwords out there. Usually more of a selling point than actual ethos, it is one of those terms that evokes pure creativity. Aye, creativity is a huge part of collaboration but…
How Copywriters Should Conduct Client Interviews

How Copywriters Should Conduct Client Interviews

As a freelance copywriter you will, at some point in your career, have to interview a client. Here's how you do it: how to conduct client interviews Ideally, you’ll be doing it a lot, as it is by far the best way to get the information…
Great Things for Wannabe Copywriters To Learn

Copywriting Tips. 11 Great Things for Wannabe Copywriters To Learn.

Convinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are 11 copywriting tips (and in particular for copywriting tips for aspiring copywriters):11…
Why orchestras are run better than ad agencies

Why orchestras are run better than ad agencies

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I once had the pleasure of working at Abbey Road Studios. I could write this post about how cool it is to walk in there, knowing that the crowd of Japanese tourists must think you’re some kind of rock star. (Quite an old, fat one admittedly,…
spreading creativity

Three places that want your creativity when your ad agency doesn’t

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Congrats! You’ve made it! Your business card finally reads “Copywriter” underneath your name. That’s great! Because starting now, you can immerse yourself in the thing you do best – creativity – AND get paid for it. What more could…
WHAT KIND OF COPYWRITER ARE YOU

What kind of copywriter are you?

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Whether you work freelance or for an agency, there are several different guises that we copywriters come in. 1. Business to consumer (b-to-c) copywriter This kind of copywriter is the type you’d see in movies, the wild and wacky guy (invariably…