Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

viral-advertising-copywriter-collective

Viral advertising: what’s it all about?

Long gone are the days of gaining most of your advertising business from print ads. The newspaper isn’t the go-to source for driving your business anymore. These days advertising has gone viral and the ways to promote services, business and…
future-advertising-copywriter-collective

The Future of Advertising: Eye opening!

How often do you hear people complain about the amount of commercials that they see or the level of sponsorship that you come across just about anywhere in the world? This is quite simply because many of us feel quite suffocated by the high…
writing-sales-emails-copywriter-collective

Writing sales emails: dos and don’ts

Have you just begun writing emails? Do you want to feel confident when emailing a client? Don't worry! Here are the 10 tips for writing sales emails: DO 1. Focus on a single sales message Have a very clear purpose before you even begin.…
writing-social-medias-copywriter-collective

Top tips on writing for social media

Writing for social media is one of the most important things you can do to take advantage of the new media revolution. This is also important if you are just blogging for fun or intend to monetize your blog in the future. Read the top tips…
have-fun-as-freelancer-copywriter-collective

How to have some fun as a copywriter

As any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here's…
extreme-advertising-pushing-limits-copywriter-collective

Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…
cool-ambient-media-executions-copywriter-collective

5 really cool ambient media executions

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile.The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…
manage-voice-tone-copywriter-collective

How to manage tone of voice

Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…
realistic-slogans-companies-copywriter-collective

If companies had realistic slogans, what would they be?

We recently came across a funny thread on a Reddit forumIt asked the question: If companies had realistic slogans, what would they be? Here we reproduce (with acknowledgement and thanks to the original contributors) some of the best suggestions.1…
accident-famous-logo-world-copywriter-collective

10 of the best: Advertising Slogans

Advertising slogans have long been the pitch where brands and products are either made or broken. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times…
write-good-slogans-copywriter-collective

How to write slogans that work

Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take…
conversation-with-simon-copywriter-collective

Pampered clients, the Mexican government and the toughest audience in the world

We recently caught up with copywriter of many parts Simon D-T to mull over a career that has been many things but never boring. You've won innumerable international awards. What's the best ad of yours that never got made or never won an award. The…