Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

sharpen-storytelling-skills-copywriter-collective

Sharpen Your Storytelling Skills to Earn the Audience’s Attention

Inbound marketing focuses on the power of pull. You  do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of…
delay-power-copywriter-collective

Thoreau probably approved of your procrastination, & other observations on the power of delay

You know that feeling when you find a quote, and it smacks you across the brain like a ton of thought-provoking bricks?On my internet travels last week, I stumbled upon a particularly awesome line from writer, transcendentalist, and neckbeard…
thoughts-vs-feelings-copywriter-collective

Do Thoughts Come Before Feelings, And Does It Matter to Copywriters?

Did you know that it’s axiomatic in the direct marketing world that thoughts create feelings? And that it’s not the other way around? Feelings don’t create thoughts… thoughts before feelings. I must confess that over the years I’ve…
secret-mesmerizing-sales-copy-copywriter-collective

The secret to mesmerizing sales copy

You’ve been there. We all have. It’s a day like any other. You get in the car and you’re driving down the street to the grocery store. Suddenly out of nowhere you wonder if you left that pot of water on the stove. Geez… it could boil…
right-keyword-phrases-copywriter-collective

Discover the right keyword phrases: think like a reporter!

Do you have an awkward feeling that your website’s keyword phrases could be better?Can your target audience easily find your website?Looking for some handy tips? Well, I am certainly game for any new SEO (Search Engine Optimization)…
create-content-marketing-wins-copywriter-collective

4 Tips to create content and marketing wins

In addition to writing and editing for clients, I’m often hired to advise them about Internet marketing and public relations. So I thought I’d make you my pretend client for a moment and share a few related tips structured around some recent…
content-king-copywriter-collective

Is content king?

Everyone says, “Content is king,” but what does that really mean? There are two different views …1. Quantity People who believe in this strategy say that the more content you write, the more website visitors you’ll get because…
hummingbird-affects-seo-writing-copywriter-collective

How Hummingbird affects SEO writing

SEO copywriting continues to evolve. SEO copywriters have already had to adjust to Google’s Penguin and Panda updates. How will the most recent search algorithm update, Hummingbird, impact SEO copy?Why the Hummingbird update?Google…
copyright-mistakes-copywriter-collective

4 common copyright mistakes that could cost your business

Years ago, while editing an article written by a doctor, I discovered that much of it had been copied from another site. Dismayed, I contacted the doctor’s publicist, who was serving as liaison, expecting an apology and a commitment to making…
real-life-thief-kids-writing-story-copywriter-collective

For Kids: Writing stories – are you a real-life thief?

How to become a real-life thief: MY GUEST BLOG FOR READING FOR AUSTRALIA - THE NATIONAL KIDS' LIT QUIZ WEBSITE Question: Your teacher announces ‘Homework tonight is a 600-word story entitled/The First Day of School/A Sinister Stranger/ Looking…
copywriting-formulae-copywriter-collective

Copywriting formulae: are they all that?

Having worked in sales for a number of years before I became a copywriter I was exposed to a number of selling techniques, many of which could be condensed into handy acronyms or were made memorable in some other way.However, not all sales…
copywriting-not-working-copywriter-collective

How to tell if your copywriting isn’t working

I rarely like to write about the negatives of life, but once in a while it makes sense to warn people about the potential pitfalls in their copywriting, rather than handing over a list of tips.  So without further ado, here are three copywriting…