How to prevent plagiarism from those digital scoundrals
Content & Strategy Copywriting SkillsThe web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily “shared” your last can of beer with your sneaky, bearded colleague, you’ll know that there is a very…
More Blog Traffic – Keep Your Readers Interested with Hooks and Hangers
Content & StrategyMore and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals feel that original written content is vital…
Copywriting and Art: Where does one start and the other begin?
Copywriting SkillsAs a young man who still lives with his parents, I often retreat to the comfort and solitude of my bedroom to escape either Holby City, or the gentle bigotry one might expect from a couple of sexagenarians.Last night this very predicament…
Secrets of Video Copywriting Revealed
Copywriting SkillsDoes your website welcome your visitors with an impressive visual summary of who you are and what you offer? Videos are an effective way to market your products, services, and right now, they rank really well by search engines. Apart from…
Bad lyrics: When lyrics hit the wrong note
Content & Strategy Copywriting SkillsSo there we were, cheerfully copywriting away with the radio on (quietly of course), when our ears were viciously assaulted by the first lines of the Girls Aloud single, Beautiful Cause You Love Me:Standing over the basin/I’ve been washing…
How Long Should My Copy Be? Avoiding Google’s Thin Content Penalty for Better SEO Copywriting
Copywriting SkillsIs your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm.
While Panda’s been around for a quite…
Why quality always counts
Content & StrategyRemember our little chat about keywords? Those little phrases we gently massage into our work to attract the attention of the SEO pixies?
We always try to ensure they complement what we — and the client — are trying to say, rather than…
Why I’ll Never Call Myself a Killer-Badass Copywriter
Content & Strategy Copywriting SkillsFrankly, I’m awkward. Adorably so. But awkward none the less.
Recently someone described me as “smart.” Which I was pretty chuffed about. Who doesn’t secretly believe they’re more intelligent than other people (ahem)? And then went…
Words or pictures. Which are more important?
Content & StrategyCopywriting for websites, brochures and blogs is all about words, isn’t it?Yes, finding the right words that spur potential customers to hire you is crucial.But pictures can be just as important. Research shows people are more likely…
What’s it like to be an Advertising Copywriter? The Inside Story on Iced Tea and Rejection
Advertising Content & Strategy Copywriting SkillsHoused along many inner streets of major cities across the world, there’s a magical place where scatter-brains get paid to think and dink around all day. To pump nerf balls and adjust swivel-chairs from the ground up and then back again.A…
Hampshire copywriters – hello, Google!
Copywriting SkillsI’m writing this blog as an exercise in creating website copy that is search-engine-friendly for place names. I want to show how you can blend the key phrases your customers are Googling into natural content. For example,…
Want to make more money as a freelance full-time writer?
Copywriting Skills10 reasons to consider copywriting.
By Michele Pariza Wacek
Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer…