Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

Freelance writers can’t work 100% every day – At Least I Can’t

I didn’t sleep much last night. Who knows why. My mom used to call sleepless nights ‘white’ nights – I’ve never known why. This morning my head is full of fluff. I don’t really want to write. What I want to do is have the writing…
How to find inspiration for tastier copy

How to find inspiration for tastier copy

Is your inspiration cupboard bare? Business copywriter and creative thinker, Joanna Brown, offers a few ideas on how to get going with even the driest of topics.Help!  I’ve got 25 words in which to sell laminate flooring -  where do…
keep them reading

3 Simple ways to engage your readers and keep them reading (er…scanning)

You’ve failed.You’ve already lost their attention.You can never get them back.You lose.They’ve gone to somebody else’s website.What to do?I hate to break it to you but this happens every single day. Someone found…
entice busy people

3 tricks to entice busy people to read your content … word-by-word

The odds are against us.As bloggers we don’t seem to have much chance.People rarely read web pages word-by-word.You know that, don’t you?On the average Web page, users have time to read at most 28% of the words during an…
copywriter’s playbook

Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned

Does your email marketing attract attention to the last word?I’ve been writing quite a few email marketing campaigns recently, campaigns that have ranged from directly promoting services to reaching out for referral business. And I’m…
Lazy Girl guide

A Lazy Girl’s guide to landing page copy that woos web visitors

Tut-tut.Conversion rate optimization. A/B testing. Heatmaps. Writing copy that converts.Do we really need to?As a business owner, you have a lot of other things to do.Yep, of course you’d like more email subscribers. More sales.…
notebook

Revealing the thoughts behind a copywriting quote

Recently, I had a discussion with a newbie freelance copywriter about the thorny issue of quoting. And it made me realise that even those of us that have earned our stripes struggle with this fairly regularly.It’s particularly hard to…
writing corporate documents that won’t bore your audience

5 hints for writing corporate documents that won’t bore your audience

If you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears.You know the sort – full of jargon, long sentences…

Skills you need to be a freelance copywriter

Interested in becoming a copywriter?Here is my take on the skills required to make a living as a freelance copywriter. This is purely the result of my experience, and it’s worth remembering that other copywriters succeed by other means,…
curse of knowledge

Is the Curse of Knowledge Ruining Your Copywriting Efforts?

You know that feeling of being so close to your business that you struggle to explain it to somebody else?I do. In fact, it’s one of my biggest challenges in attracting new clients.The problem is: how do we communicate our true value…

4 Reasons Why You Shouldn’t Be Scared of Creating Long-Form Content

Most brands are getting more clued up about the importance of content marketing. But many are still getting it wrong.In many cases, it’s because they think there’s some magic formula, and some sort of “rules”. Like the imaginary…
transform into writing

How to help your brain transform thoughts into writing

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…