Copywriting typos and why we don’t see them
Copywriting SkillsEven the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what we expect to see.
Seeing copywriting that…
How Bewitched helped me in becoming a copywriter
Content & Strategy Copywriting SkillsIn my household, we sometimes debate the merits of science fiction vs. fantasy. (You’ve got a copywriter and a composer living under one roof so stuff like this comes up.) To make matters worse, I study people and their motivations, even…
Going with the flow – copywriting to engage the reader from start to finish
Content & StrategyI’ve not been on a copywriting course. I don’t read every single tips and tricks article that gets published around my area of expertise. My success stems from three things:
- Engage the reader, getting an understanding of what the reader…
Writer’s block: copywriters behind bars
Copywriting SkillsThere are plenty of journalists who’ve done jail time for something admirable, like risking their lives to get the story in a hostile locale. These jailbird copywriters aren’t those guys.
Gary Halbert
Lovingly referred to as the Prince…
Struggling With Your Website Copywriting? Try The Iceberg Theory
Content & StrategyCopywriting is hard work for anybody other than a copywriter.
Add website architecture into the equation and you end up losing 3 things: time, money and sleep. Fortunately there is a solution that will help you.
Ernest Hemingway, one of…
An Honest Guide of freelance copywriter rates.
Content & Strategy Copywriting Skills FreelancingFreelance copywriter rates are often shrouded in mystery. With a confusing selection of hourly, day and project rates available, it can be difficult to understand the billing process – let alone work out the value of copywriting, and it’s…
9 Essential Traits of a Pro Inbound Copywriter
Content & Strategy Copywriting SkillsWhether you’re looking to hire an inbound writer, or become one yourself, there are a handful of key copywriting competencies that are essential to inbound marketing.
9 Traits of an Inbound Copywriter
9. Stellar Research Skills
Inbound marketing…
5 tips to clarify what a copywriter actually does
Content & Strategy Copywriting SkillsWhat can be achieved through copywriting?
When people come to me and ask what can be achieved through copywriting, my answer is always the same: “Anything.”
I say this not in an attempt to be elusive or to proverbially blow my own trumpet,…
9 Free Copywriter Tips For You
Content & Strategy Copywriting Skills
When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected!
Copywriting is the most important part of Content Writing. When we mention…
The Often Forgotten Viral Content Marketing Tactic
Content & StrategyIt was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range!
But I needed…
How to Write Copy That Sells – Use Benefits
Content & Strategy Copywriting SkillsAs copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going to compel your readers to reach for their…
Write Powerful Copy Quickly and Easily
Content & Strategy Copywriting SkillsGet a head start with your copy with our copywriting cheat sheet. Print this off to check that you are using the most powerful approaches to communicate with and stimulate action from your target market.
Engaging your market will not only result…