Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

own-copywriters-copy-copywriter-collective

Copywriters, own your copy.

A good copywriter will put their heart and soul into every piece copy they write — often spending hours crafting each paragraph and sentence and making sure every word is in perfect harmony with its brethren.But it shouldn't end there,…
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Can we still call ourselves copywriters?

For some time now I've asked myself if the title of copywriter suits the kind of work I do.I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The latter…
must-know-succeed-inside-sales-copywriter-collective

11 Things You Must Know to Succeed With Inside Sales

I take dozens of consultation calls for cold email critiques and inside sales consulting every week.Although the challenges and needs of my prospective clients vary depending on the size of the organization and the stage their company is…
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How To Grow Your Website With Data

Small business owners stay small for a reason. Some choose to stay small and others make decisions which hinder their growth. Probably one of the biggest mistakes you can make online is avoid using data to grow your website.A lot of small…
build-great-site-small-budget-copywriter-collective

How To Build a Great Site On a Small Budget

One of the biggest challenges a lot of small business owners face is how to build a great website while only having a tiny budget. The good news is that you can get a good website built for a small amount; however, in order to do that, you need…
beat-writers-block-copywriter-collective

HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here.I don’t believe in writer’s block.This…
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THE IMPORTANCE OF WRITING VISUALLY

To some, the title of this blog appears as something of an oxymoron.“Visuals?” I hear you cry. “I’m a writer. I paint with words, not images!”It’s true that every writer is different in both style and approach, but what is…
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WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?”Internally, I’ve wrestled with this question for many years. It…
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The Good, the Bad and the Lazy of Advertising

Advertising has been declared dead so many times that if I had a penny everyone organised its funeral I wouldn’t still have to work in it. But, here I am, still trying to make better work than I did before, because that is how I was raised. I…
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Common Mistakes of The Rookie Copywriter

Alright, alright.I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret.You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal.In fact, it’s…
get-what-pay-for-copywriter-collective

You Get What You Pay For

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get…
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Do Prospects Trash Your Promos While Yelling “What B.S.?”

Then Use This Game-Changing Secret--Treasured by Copywriting & Marketing Gurus--and Go From Hack to Hero This copywriting secret towers above all others……so you need it in your marketing quiver today now more than ever.And you…