Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

advertising-copywriter-collective-life

What’s it like to be an Advertising Copywriter? The Inside Story on Iced Tea and Rejection

Housed along many inner streets of major cities across the world, there’s a magical place where scatter-brains get paid to think and dink around all day. To pump nerf balls and adjust swivel-chairs from the ground up and then back again. A…
write-copy-be-woman-copywriter-collective

How to Write Copy: Step 1, Be a Woman

A while back, I was invited to contribute something called "How to Write Copy" to the website of a large, well-known women's networking organization with numerous "star" participants and a robust online presence. However, my contact at this…
writing-catchy-headlines-stay-credible-copywriter-collective

Writing catchy headlines and staying credible

I’m a firm believer in evidence-based medicine and credible health writing. I try and sell a message accurately and focus on evidence and facts – even in sales-related health copywriting projects. Sometimes, I need to think of a catchy,…
copywriting-typos-copywriter-collective

Copywriting Typos and Why We Don’t See Them

Even the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what we expect to see. Seeing copywriting that…
bewitched-turned-into-copywriter-collective

How Bewitched Helped me in Becoming a Copywriter

In my household, we sometimes debate the merits of science fiction vs. fantasy. (You’ve got a copywriter and a composer living under one roof so stuff like this comes up.) To make matters worse, I study people and their motivations, even…
copywriting-get-readers-copywriter-collective

Going with the flow – copywriting to engage the reader from start to finish

I’ve not been on a copywriting course. I don’t read every single tips and tricks article that gets published around my area of expertise. My success stems from three things: - Engage the reader, getting an understanding of what the reader…
website-copywriting-iceberg-theory-copywriter-collective

Struggling With Your Website Copywriting? Try The Iceberg Theory

Copywriting is hard work for anybody other than a copywriter. Add website architecture into the equation and you end up losing 3 things: time, money and sleep. Fortunately there is a solution that will help you. Ernest Hemingway, one of…
write-powerful-copy-easily-copywriter-collective

How to Write Copy That Sells – Use Benefits

As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going to compel your readers to reach for their…
copywriting-pet-peeve-copywriter-collective

Copywriting Pet Peeve Numero Uno

There are a lot of things that annoy me. People who chew so loudly I can hear them on the other side of the restaurant. Arrogance in any style or form. Air conditioning blasting through the vents so hard that it makes you put a sweater…
lessons-experience-copywriter-collective

This experience taught me some important freelance copywriter lessons

A couple of years ago I was contacted by the communications manager of a high profile organisation. It was 3.05pm on a busy Wednesday afternoon. It was the kind of phone call freelance copywriters only dream about. Getting straight down…
copywriting-action-copywriter-collective

Active Observation: Before and After Copywriting in Action

Study leads to more knowledge, but observation leads to wisdom. This was the opening hook line by my current RMIT Copywriting students for their Group Project calling for less feasibility studies and more action on Solar Thermal Energy. I…
socratic-dialogue-communication-brief-copywriter-collective

From Socratic Dialogue to Communication Brief

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…