Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

long-form-content-copywriter-collective

Why Long Form Content Is Now King.

UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug 3rd 2015. The upshot is that Google now scans short content…
good-slogan-business-copywriter-collective

How a slogan made me buy something I don’t even like (and what it means for your business)

I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer.What exactly has this got to do with marketing?It is this:I, a real ale…
invest-copywriting-copywriter-collective

Copywriting – 5 Reasons You Should Invest

5 Reasons You Should Invest in a Copywriter: Copywriting is more than writing, it’s an essential element of any form of marketing, both online and offline. It’s also an art, crafted well, a stellar piece of copywriting can can make or break…
freelancer-writer-success-copywriter-collective

Making Your Own Success as a Freelance Writer

As a freelance writer, making your own success is vital for survival in the field. You’ll spend half of your days cold-calling potential clients, writing email pitches and promoting your business via social media. The hardest part of a freelance…
effective-copywriting-small-business-entrepreneurs-copywriter-collective

Effective Copywriting Tips for the Small Business and Entrepreneur

So you're already running a small, independent business. Or you're kicking off a thrilling new entrepreneurial venture.Sticking it to the man. Telling your old bosses to get stuffed. Standing on a rooftop with arms outstretched screaming…
framing-emotive-storytelling-charities-copywriter-collective

Framing Emotive Storytelling in Copywriting for Charities… And Why Guilt Can Be a Bad Idea

Copywriting in the direct response arena, for charities, can be a pretty tough endeavour - one that relies especially heavily on obtaining emotional response from readers. People are protective of their hard-earned cash, and when you can't exactly…
write-rocking-professional-bio-copywriter-collective

How to Write a Rocking Professional Bio

Most of us have one. We certainly all need one. They come in all shapes and sizes, and it’s one of the hottest professional pieces of writing you’ll ever do - bingo! Yes, it’s those 3 little letters thrown together known as your bio!In…
persuade-like-pro-copywriter-collective

4 Little Ways to Persuade Like a Pro

Just think. Wouldn’t it be wonderful if you could always manage to persuade someone to go for your product, nail that oh-so-important interview for that dream job or simply get someone to say “yes” to listen to what you have to say. It…
improve-impact-email-copywriter-collective

3 ideas to instantly improve your email impact

Let’s face it – business email isn’t sexy. For most of us, it probably isn’t something we look forward to on a Monday morning and for some, it eats away far too many office hours! Hands up if you’ve ever hit that “send” button…
use-words-customers-love-copywriter-collective

Use Words Your Customers Will Love

It's interesting the difference a few words can actually make! They can charm, inspire, motivate, and persuade or equally discourage, dismiss, and dissuade. One thing’s for sure - whatever we do, regardless of our line of work, the words we…
concise-writing-tip-copywriter-collective

Concise Writing Tips: Say More With Fewer Words.

I'm sure you’ve heard this before. Keeping your writing concise and to-the-point is the way forward - the key to becoming a stronger copywriter. You and your audience want the same thing; you want to write less, and they want to read less.…
build-portfolio-copywriter-collective

On Writers, Copywriting and How to Build a Portfolio

The utter audacity to call yourself a writer! Now that takes cojones. Writers are born with an acute sensitivity to the human condition (in this way, they are “chosen”) and then they are self-made through reading, studying and, well, writing…