Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

content-marketing-copywriter-collective

An Example in Content Marketing

When I used to tell people I did content marketing, nobody really understood what that meant. Even when talking with agencies and successful companies, most people think of content as writing, and people think of marketing as advertising.“So…
freelancer-day-life-copywriter-collective

Check my emails, my routine: A day in the life of a copywriter.

Log on and check my bank account to see whether anyone has paid me overnight. No. Hmph. Check my emails. Some spam (filtered into a separate folder), some newsletters, some invitations to networking events, and a money-off pizza offer.Drive…
writing-powerful-headlines-copywriter-collective

The 4 U’s: Use this Checklist for Writing Powerful Headlines

You’ve heard it: writing powerful headlines is an essential skill for any writer.It’s a skill you need now more than ever. Readers have too much content to process, be it online or in print. They skim and then choose what pieces to read…
hype-brand-story-copywriter-collective

Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…
lessons-learnt-writing-copywriter-collective

10 Lessons Learned From 25+ Years Of Writing

Having spent 17 years as a freelance copywriter – and longer at ad and branding agencies – here are 10 lessons I’ve learned. Some problems and situations crop up time and time again with freelance copywriting, so I hope these tips and…
first-blog-post-life-story-copywriter-collective

Why Your First Blog Post Should Be A “Life Story” Article

One of the key techniques I’ve taught Blog Mastermind members since 2007 is the value of a ‘Life Story’ post or series.In simple terms, a Life Story post is your background story as it relates to the topic of your blog.If you blog…
btob-website-copywriter-collective

The Six Essential Ingredients of a B-To-B Copywriter’s Web Site

When you set up shop as a business-to-business copywriter, you can get started through referrals, word-of-mouth recommendations and face-to-face meetings with potential clients. Soon you'll need a web site, though. The web site serves as a credibility…
full-time-freelance-copywriter-collective

My Journey To Becoming a Full-Time Freelance Copywriter

I published my first blog post online on May 19, 2007.It was a reflection on Psalm 63.And it was the first time I’d ever “published” my writing for the world to see. I didn’t consider myself a writer back then (not even an aspiring…
writing-copy-copywriter-collective

10 Simple Tips For Writing Copy

Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors…
facebook-google-advertising-game-copywriter-collective

Why Facebook Might Beat Google At The Online Advertising Game

During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space.One of my primary goals for this research was to find a way to deal with two…
packaging-copywriter-collective

Five things I’ve learned as a packaging copywriter

Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance…
hate-hype-copywriter-collective

Tone in Copywriting: Who Hates Hype – And Should You Care?

For more than a decade, I've had a listening post up on this topic, observing wailing and head-scratching on both sides. On the one hand, many marketers model and advise weird, emotion-soaked headlines, fast-talking superlatives, hard-to-believe…