Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

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Dead Copywriters Don’t Tell Stories

For over 15 years now, I've been teaching the concept of “storyselling,” a term I coined about using the power of stories in the sales process.It's nothing new. It's a technique I learned way back in my early career, especially…
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The Future of Search Engine Advertising and Why You Need to Innovate

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment.It’s answering people’s…
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A new perspective on direct response copywriting: how to sell more with love

You’ve undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online.But …If you’re among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response…
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Stop Serving Customers to Save Money

If you’re a small to medium-sized business, and you’re trying to grow your business but you’re drowning in a mountain of client emails, and your inbox is overflowing with too many sales and support questions, then you need help.But…
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Bad News For Copywriters and Businesses

I would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple.I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy…
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3 reasons your mindset is crucial to writing love-based copy

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing…
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Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail…
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Writing stories – are you a real life thief?

Question: Your teacher announces ‘Homework tonight is a 600 word story entitled/The First Day of School/A Sinister Stranger/ Looking For Reindeers In Pink Tutus on Mars.’Does your heart go ) or ( ?If you steal stuff from real life…
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Basic Copywriting Rule: How to Make the “You Rule” Work for You

There's a basic copywriting rule that can change your content almost instantly. It all goes back to your freshman English teacher, who familiarized you with the concept of “point of view” (POV) in fiction.She explained that a story is…
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The confusing world of advertising

There comes a time when after years of college studies, specializations, master degrees, courses, workshops, and God-knows how many thoughts of preparing the right answer for the following question you find yourself petrified at that family…
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17 Copywriting Affirmations

When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard.Begin writing with empathy. You have to care about your…
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5 documentaries to love (or hate) marketing & advertising

Before the arrival of the famous TV series “Mad Men”, there were movies in which the main character worked in an advertising agency. Every time I would watch those types of movies like “What Men Want” or “Sweet November” with characters…