Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

web-content-copywriting-newbies-copywriter-collective

Web Content Copywriting for Newbies

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online – has developed its own notoriety, thanks to the rise in social media. The 2013…
newbies-writing-projets-copywriter-collective

Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do? Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…
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Take Your Reader For a Drive

  When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but…

Five simple rules for writing copy that SELLS

Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising…
what-to-do-copywriter-collective

What Is a Copywriter? And What Do You Do?

I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me? Nope. Afraid not. That’s copyright. I copy-write. Confused? Well, that’s why people hire me to work for them and…
dead-copywriter-collective

Dead Copywriters Don’t Tell Stories

For over 15 years now, I've been teaching the concept of “storyselling,” a term I coined about using the power of stories in the sales process. It's nothing new. It's a technique I learned way back in my early career, especially…
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A new perspective on direct response copywriting: how to sell more with love

You’ve undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online. But … If you’re among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response…
cheap-content-mills-paying-by-word-copywriter-collective

Bad News For Copywriters and Businesses

I would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple. I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy…
mindset-writing-love-based-copy-copywriter-collective

3 reasons your mindset is crucial to writing love-based copy

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing…
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Writing stories – are you a real life thief?

Question: Your teacher announces ‘Homework tonight is a 600 word story entitled/The First Day of School/A Sinister Stranger/ Looking For Reindeers In Pink Tutus on Mars.’ Does your heart go ) or ( ? If you steal stuff from real life…
basic-copywriting-work-rule-copywriter-collective

Basic Copywriting Rule: How to Make the “You Rule” Work for You

There's a basic copywriting rule that can change your content almost instantly. It all goes back to your freshman English teacher, who familiarized you with the concept of “point of view” (POV) in fiction. She explained that a story is…
copywriting-affirmations-copywriter-collective

17 Copywriting Affirmations

When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard. Begin writing with empathy. You have to care about your…