Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

good-copywriter-collective

What Makes A Good Copywriter?

In my twenty seven years of copywriting, I have worked in a number of top advertising agencies in Johannesburg and worked alongside many good copywriters. What is clear is that those copywriters who continuously produce good work are those who…
lifestyle-business-copywriter-collective

Long Live the Lifestyle Business

“Ah, it’s great you’ve found yourself a nice little job.”Argh!That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago.Yes, I was mum to two small boys (now mum to two…
most-powerful-marketing-words-copywriter-collective

The Most Powerful Emotive Marketing Words Live In “Us”

It’s a big WIDE OPEN web out there… and in today’s online world we’re being encouraged to make it bigger, faster! We’re all being encouraged to blog, share our knowledge and good things will follow. But with blogs, sites, social…
copywriting-inspiration-copywriter-collective

Lifting Your People: Copywriting Inspiration From The Cloud

Language is one of the things that defines as human beings. Our words can make others glow inside, believe and understand something new. Words are the most powerful weapon we have in communicating our messages effectively. The Internet is full…
hiring-blog-post-writer-copywriter-collective

Hiring a Blog Post Writer: What You Need to Know

Have you thought of hiring a ghostwriter to create your blog posts? Everybody’s doing it.In my career as a freelance writer, I have ghostwritten blog posts about everything from skincare to lawn care, travel tips to Trello. Those pieces…
headline-secrets-double-response-copywriter-collective

6 Headline Secrets That Can DOUBLE Your Response

If you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success.Over the years, marketers have tested what works and what doesn’t…
single-page-vs-traditional-copywriter-collective

Single-Page Vs. Traditional Site: How Many Pages Does Your Website Need?

Every website is different. There is no magical cookie-cutter solution to building websites that works for all people and organizations, but no matter which structure you choose, navigation is a priority. While ecommerce sites will naturally…
click-bait-headlines-copywriter-collective

6 REASONS YOU ALWAYS FALL FOR CLICK-BAIT (AND THE SECRET FORMULAS PUBLISHERS WON’T WANT YOU TO SEE)

Sometimes we can’t help ourselves. Even if we have no interest in the subject, we find ourselves clicking irresistible links. But what is it that makes headlines from sites like Buzzfeed so compelling?Unless you spend your whole time online…
post-pray-method-copywriter-collective

Why The Post And Pray Method Doesn’t Work (And What To Do Instead)

I did a Google Search of “post and pray method” hoping to find some witty definition, but apparently the staffing industry has cornered the market (or at least the search market) on that phrase. So I’ll have to take a stab at my own (hopefully…
freelance-writing-income-copywriter-collective

How to Explode Your Freelance Writing Income with Copywriting and Copyblogging

Copywriting and copyblogging are two highly lucrative writing fields yet too many freelance writers continue to "grind it out" at small-time blogs, "mom-and-pop" businesses and non-profits. In some cases, these freelance writers assume that…
client-friendly-webcopy-copywriter-collective

Five Tips for Creating Client-Friendly Webcopy

Use the 5 tips below to analyze, plan, and make some needed changes to your webcopy.1. The “You” MessageHave a look at your webcopy now. How often do you refer to your prospective clients? How often do you talk about you? Consider…
emotional-intelligence-copywriter-collective

Copywriting without Emotional Intelligence: welcome aboard the Titanic.

“Good morning, passengers, this is Captain EJ Smith. On behalf of the officers and crew, I’d like to welcome you aboard the RMS Titanic. We hope you have the time of your lives…”Without Emotional Intelligence (EI), you’re sunk.…